Digital Marketing Officer

Royal College of Physicians and Surgeons of Glasgow; Glasgow; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

40 days holiday

Life assurance benefits

Family friendly entitlements

Health and wellbeing benefits

Cycle to work scheme

Job summary

The Royal College of Physicians and Surgeons of Glasgow is seeking a Digital Marketing Officer to deliver strategic digital marketing activities. This pivotal role encompasses planning and optimizing paid campaigns across social media platforms like Instagram, Facebook and Google Ads.

Key responsibilities include coordinating email marketing efforts and developing KPIs. Applicants should possess a degree in marketing and have at least two years of relevant experience. Benefits include 40 days holiday, life assurance and health benefits.

Qualifications

• A minimum of two years of professional experience in a marketing role.
• Excellent communication skills for clear marketing copy.
• Experience with data selection and segmentation.

Responsibilities

• Coordinate paid marketing activity across digital platforms.
• Plan and execute campaigns, monitoring performance.
• Support targeted email marketing campaigns.

Skills

Digital marketing strategy

Paid digital campaign management

Email marketing coordination

Google Ads expertise

Meta Ads (Facebook/Instagram) experience

LinkedIn Ads proficiency

Analytical skills

Project management

Microsoft 365 competency

Education

Degree-level education in marketing or related field

Two years of professional marketing experience

Tools

Google Analytics (GA4)

Email marketing platforms (e.g., Mailchimp, HubSpot)

Job description

The role

The Digital Marketing Officer will play a key role in the delivery of strategic digital marketing activity for the College. They will lead the planning, delivery and optimisation of paid digital campaigns and email marketing activity to raise the College’s profile and engage target audiences.

Responsibilities

• Coordinate paid marketing activity across key social media and digital advertising platforms, including Instagram, Facebook, LinkedIn and Google Ads.
• Plan and execute campaigns, monitor performance and continually optimise activity to maximise engagement, conversions and return on investment.
• Support the delivery of a high volume of targeted email marketing campaigns, helping to coordinate and implement communications through the College’s email platform to promote courses, events, membership and educational offerings.
• Develop clear KPIs, monitor campaign performance and contribute to regular reporting and insight to inform future marketing activity.

Qualifications

• A degree‑level education (or comparable experience) in marketing, digital marketing or a related subject.
• A minimum of two years of professional experience in a marketing role.
• Excellent communication skills, with the ability to write clear and engaging marketing copy for digital channels.
• Advanced knowledge of Google Ads, Meta Ads (Facebook/Instagram) and LinkedIn Ads, with experience of planning, delivering and optimising paid digital marketing campaigns across these platforms.
• Demonstrable experience of coordinating email marketing campaigns using an email marketing platform (eg DotDigital, Mailchimp, HubSpot), including targeted campaigns and marketing automation.
• Experience of data selection and segmentation, including working with CRMs.
• Experience using analytics tools such as Google Analytics (GA4) to evaluate campaign performance.
• Effective analytical skills with the ability to monitor campaign performance, interpret data and optimise activity based on insights and KPIs.
• Experience of coordinating marketing campaigns across multiple channels and stakeholders.
• Strong planning and project management skills, with the ability to prioritise and manage multiple campaigns simultaneously while meeting deadlines.
• Highly developed interpersonal and collaboration skills, with the ability to work effectively with colleagues across different teams.
• Competency in Microsoft 365 apps such as Outlook, Teams, Word and Excel.
• Desirable: Experience of working in a membership or academic environment.

Benefits

• 40 days holiday
• Life assurance benefits
• Family friendly entitlements
• Health and wellbeing benefits
• Cycle to work scheme

Requirements

Applicants must already have the right to work in the UK. The College is unable to provide visa sponsorship.

Data Privacy Statement

Any personal data collected from you, or that you provide to us, will be processed by us in accordance with our recruitment processes. If unsuccessful in your application, your information will be held by us on our database for a period of 6 months before deletion. If you would like your information removed sooner, please contact [e-mail].