Digital Marketing Specialist (Maternity Cover)

Dn Colleges Group

Doncaster

On-site

GBP 28,000 - 30,000

Part time

10 days ago

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Benefits offered by this job

Competitive salary

30 days annual leave pro rata + bank

Professional development

On-site gym

Discounts and staff perks

Job summary

Doncaster College is seeking an enthusiastic Digital Marketing Officer on a part-time basis to lead digital campaigns across social media, email and online ads. You will analyse performance data to inform strategy, optimise content, and collaborate with the wider marketing team to enhance the college's online presence.

The role requires 2+ years in digital marketing, strong copywriting and CMS experience, with a 28-hour work week and a Grade 4 salary range.

Qualifications

Bachelor's degree in Marketing, Communications or related field.
2+ years using digital marketing platforms including analytics, social media management and email marketing tools.
Experience leading digital campaigns from concept to delivery with performance reporting.
Experience managing advertising budgets and campaigns across Meta, Snap, TikTok and Google Ads.
Strong copywriting, content management, data analysis and paid social advertising skills.

Responsibilities

Lead delivery of digital marketing campaigns across social, email and other channels.
Create, deploy and optimise email campaigns including audience selection and A/B testing.
Monitor and manage social media activity and analyse performance.
Collect, analyse and report campaign data with recommendations.
Research market trends and audience insights to inform strategies.
Maintain and update email subscriber data for marketing activity.
Update and optimise website content for SEO and GEO/AIO performance.
Monitor website traffic to improve engagement and performance.
Produce clear reports and present findings to support data-driven decisions.