Digital Marketing Officer (Fixed-Term)

Doncaster College; Doncaster; On-site; GBP 23,000 - 30,000; Part time

Benefits offered by this job

On-site gym

Discounts and wellness benefits

Employee discounts

On-site nursery

Job summary

Doncaster College is seeking a Digital Marketing Officer on a temporary maternity cover basis to drive online engagement. You will lead campaigns across social media, email, and ads, using analytics to inform decisions and improve results.

The role requires collaboration with the marketing team and delivering measurable outcomes. The position involves 28 hours per week, rostered Monday to Thursday, reporting to Web Developer, with a Grade 4 salary range.

Qualifications

• Two years' experience using digital marketing platforms including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery, ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across Meta, Snap, TikTok and Google Ads.
• Strong copywriting for web, email and social media, CMS experience, data analysis and paid social advertising.

Responsibilities

• Lead the delivery of digital marketing campaigns across social media, email marketing and other digital channels.
• Create, deploy and optimise email marketing campaigns, including audience selection, content formatting and A/B testing.
• Monitor and manage social media activity, scheduling content and analysing performance.
• Collect, analyse and report on campaign data, providing recommendations to improve future activity.
• Research market trends and audience insights to inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve SEO and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

Skills

Digital marketing platforms

Campaign management

Social media management

Email marketing

Advertising budgets

Copywriting

CMS (WordPress etc)

Data analysis

Paid social advertising

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Looker Studio

Google Analytics

Job description

Are you passionate about creating engaging digital campaigns and using data to drive better results? We are looking for a Digital Marketing Officer to join our marketing team on a temporary maternity cover basis.

In this role, you will work closely with the wider marketing team to plan, deliver and evaluate digital marketing activity that helps strengthen our online presence and engage key audiences. You'll take a lead role in delivering campaigns across social media, email marketing and digital advertising platforms, using insight and analytics to inform decisions and improve performance. This is an exciting opportunity for a creative and analytical marketing professional who enjoys combining compelling content with data-driven thinking. You'll contribute to campaigns that support the organisation's objectives, collaborate with colleagues across the team and help ensure our digital channels remain engaging, effective and up to date. If you enjoy working across a variety of digital platforms and seeing the impact of your work through measurable results, this could be the opportunity for you.

Key Responsibilities

• Lead the delivery of digital marketing campaigns across social media, email marketing and other digital channels.
• Create, deploy and optimise email marketing campaigns, including audience selection, content formatting and A/B testing.
• Monitor and manage social media activity, scheduling content, engaging with posts and analysing performance.
• Collect, analyse and report on campaign data, providing recommendations to improve future activity.
• Research market trends and audience insights to help inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve search engine optimisation (SEO) and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

Essential Criteria

• Bachelor's degree in Marketing, Communications or a related field.
• At least two years' experience using digital marketing platforms, including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery, ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across platforms such as Meta, Snap, TikTok and Google Ads.
• Strong digital marketing skills, including copywriting for web, email and social media, content management system experience, data analysis, paid social advertising and excellent attention to detail.

Desirable Criteria

• Accreditation or certification in Google Analytics or a similar platform.
• Experience working with WordPress or other website content management systems and using Looker Studio.
• Experience creating digital and social media content, particularly within education, the public sector or another regulated environment.

Employment Details

• Location: Doncaster College
• Salary: Grade 4 (£27,944 - £30,468)
• Actual Salary: £22,040.34 - £24,031.10
• Contract Type: Temporary (Maternity Cover)
• Hours: 28 hours per week, Monday to Thursday, 8:30am - 4:30pm
• Reporting Line: Web Developer

Why Join Us?

• Competitive salary
• 30 Bookable annual leave days (Pro rata) + bank holidays, and 2 weeks off at Christmas.
• Professional development opportunities.
• Access to same-day GP appointments, high street discounts, discounted hair and beauty treatments, electric car scheme.
• On-site gym & florist (site dependent).
• Access to our In-house Food Hall & Coffee Shops.

Additional Information

• Safer Recruitment: As part of the recruitment process and in line with keeping children safe in education, we will conduct social media checks on shortlisted candidates. Additionally, before commencing employment, all employees undergo safer recruitment checks, including an enhanced DBS.
• Right to Work: Applicants must be authorised to work in the UK. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About Us

Here at Doncaster College and University Centre we understand that choosing what to do next can be a huge decision. It's not just about the course you choose to study, it is about the tutors, the experiences and the friends you meet along the way.

We have over 120 courses at full and part-time, from entry level right up to university level. As well as the vast amount of courses on offer, we ensure all our students get the right support and guidance whether it is through our careers service, our additional learning support, counselling, student finance and many other services all tailored to each individual.

Our exciting and modern campus is in a central location, packed with workspaces designed to industry standard. We work directly with employers allowing you real work experience and industry insight that you will not get from sitting behind a desk.

The Benefits

• Vivup – Employee Wellbeing and Benefits platform
• Wellness initiatives, onsite during your working week. This could include health visitors, financial advisers, or physio specialists.
• Onsite fitness classes, at lunchtime or after work in conjunction with our Sports colleagues.
• Cycle to Work and Electric car scheme
• Free Eye Care Vouchers
• Discounted Hair and Beauty services
• On site nursery
• Online access to Remploy which is our 24/7 confidential mental health and counselling resource.
• In house counselling/safeguarding specialists to assist in Wellbeing

Let’s Teach Programme

Let’s Teach The LET's teach programme supports new members of teaching staff in terms of college systems and key teaching and learning areas including new staff lesson visits and postcard peeps. Each new member of staff has an allocated Lead Practitioner who works closely with them throughout the programme.

Let’s Bloom

The LET's Bloom Programme aims to connect our experienced and qualified teachers to share best practice and support continued risk-taking as we continue to add depth to our teaching craft. Teachers volunteer on this one year programme, working closely with the Learning Enhancement Team, capturing their experimentation in a journal.