Digital Marketing Manager - Brand & Social Growth

Mitchells & Butlers plc; Birmingham; Hybrid; GBP 32.000 - 52.000; Vollzeit

Benefits dieser Stelle

Company Car or car allowance

Flexible working

33% discount across all brands

20% family and friends discount

Pension

26 days paid holiday

High-street shopping discounts

Free shares

Employee helpline

Zusammenfassung

Mitchells & Butlers is seeking an Assistant Marketing Manager focused on digital channels within our Premium brands. You will drive high-impact digital strategy, support brand apps, and bring social content to life across organic, paid and local channels.

You will collaborate with brand leads, agency partners, and the central team to optimise content, campaigns and discount programs while staying ahead of digital marketing trends.

Qualifikationen

• Minimum of 18 months of demonstrable marketing experience.
• Excellent organisation and prioritisation skills.
• Clear communication with internal/external stakeholders.
• Delivery-focused, on time, on budget.
• Ability to add creative input to strategic planning with consumer insights.
• Strong attention to detail.
• Experience creating and publishing content for organic, paid and local social channels.
• Experience optimizing website content to drive conversions.

Aufgaben

• Work closely with the brand MM and AMM to produce and deliver the digital comms plan for the brand, ensuring key messages are communicated on digital platforms at the right time on the right channel to drive reach, awareness, engagement and conversion.
• Working with the central team, ensure the website and app content is kept up to date and optimised to drive web bookings, MyAccount sign‑ups and gift card sales.
• Manage the briefing of email campaigns via the central CRM team.
• Work with the digital data team to ensure discount codes are briefed, tested and issued as needed.
• Support the ongoing execution and performance of the reward program across email, web app and social platforms.
• Own the social media plan for the brand; working with our creative agency, external content creators, local social leads and influencers to create, curate, and publish engaging social media content alongside your own across all brand channels for use in organic, paid and local social.
• Support the brand local social district champion programme to promote consistent high‑quality content at local level on agreed social platforms.
• Monitor and report on digital campaign and channel performance, providing insights and recommendations for improvement.
• Collaborate with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Stay informed on digital marketing trends.

Kenntnisse

Marketing experience

Digital channels

Content creation

Campaign management

Brand awareness

Jobbeschreibung

Mitchells & Butlers is seeking an Assistant Marketing Manager focused on digital channels within our Premium brands. You will drive high-impact digital strategy, support brand apps, and bring social content to life across organic, paid and local channels.

You will collaborate with brand leads, agency partners, and the central team to optimise content, campaigns and discount programs while staying ahead of digital marketing trends.