Assistant Marketing Manager

Mitchells-; Birmingham; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Company car or car allowance

Flexible working

29% staff discounts across brands

Pension

26 days holiday

Free shares

Employee helpline

Job summary

Mitchells & Butlers is seeking an Assistant Marketing Manager to drive digital strategy for premium brands. You will manage content across websites and apps, coordinate email campaigns, and oversee a dynamic social media presence to boost engagement and bookings.

This role offers flexible hybrid working and strong earning potential. You will work with the Premium Digital team and contribute to the growth of our Brand App, delivering high-quality digital experiences and compelling content

Qualifications

• Minimum of 18 months of demonstrable, relevant marketing experience.
• Excellent organisation and prioritisation skills.
• Clear communication with internal/external stakeholders.
• Ability to manage and optimise website content to drive conversions.
• Skilled in creating, curating and publishing engaging content for organic, paid and local social channels.

Responsibilities

• Deliver the digital communications plan for the brand across channels.
• Keep website and app content up to date and optimised to drive bookings and sign-ups.
• Brief and coordinate email campaigns via the CRM team.
• Coordinate discount codes with the digital data team.
• Support the reward program across email, web app and social platforms.
• Own the social media plan and collaborate with creators and influencers.
• Monitor campaign performance and provide insights for improvement.
• Collaborate with internal teams and partners for seamless execution.

Skills

Marketing experience

Digital marketing

Content creation

Social media

Campaign management

Tools

CRM

CMS platforms

Job description

At Mitchells & Butlers, weare one of the largest operators of pubs, bars, and restaurants in the UK, andfew companies offer the sheer breadth of job opportunities that we do. If youshare our love for the vibrant world of bars and restaurants, if yourexperience and achievements to date show us that you are an ambitious andcreative marketeer with a passion for food & drink, we could have theopportunity for you.

We have an exciting opportunity for a passionate, industry experienced Assistant Marketing Manager focusing on our Digital channels within our Premiumbrands working within the Premium Digital team and exclusively on 1 of these 3brands – Premium Country Pubs, Vintage Inns or Miller & Carter.

As Assistant Marketing Manager,you’ll play a pivotal part in delivering high‑impact digital strategy acrossmultiple channels. You’ll also support the growth of our Brand App’s and bringour social media channels to life with compelling content. This is a fantasticopportunity to drive customer engagement and strengthen brand visibilitythrough consistent, high quality digital experiences.

You’ll be well rewarded…

• Company Car or car allowance
• Flexible working – to work aroundthe other important things in life.
• Love eatingout?You'll love iteven more with a massive 33% discount across all our brands, so whether itsdate night at Miller & Carter or family roast at Toby Carvery we’ve got youcovered.What’s more, you can alsochooseFIVEof yournearest and dearest and sign them up to 20% family and friend’s discount.
• Never a dull moment - fun, laughsand lifelong friends!
• On top of all this, we offer; apension, 26 days paid holiday, high-street shopping discounts; and we even giveyou free shares! There's also a free employee helpline- to support you withwhatever life throws at you.

The Opportunity–Assistant Marketing Manager

• Work closely with the brand MM and AMMto produce and deliver the digital comms plan for the brand, ensuring keymessages are communicated on digital platforms at the right time on the rightchannel to drivereach, awareness, engagement and conversion.
• Working with the central team,ensure the website and app content is kept up to date and optimised to driveweb bookings, MyAccount sign-ups and gift card sales.
• Manage the briefing of emailcampaigns via the central CRM team.
• Work with the digital data teamto ensure discount codes are briefed, tested and issued as needed.
• Support the ongoing execution andperformance of the reward program across email, web app and social platforms.
• Own the social media plan for thebrand; working with our creative agency, external content creators, localsocial leads and influencers to create, curate, and publish engaging socialmedia content alongside your own across all brand channels for use in organic,paid and local social.
• Support the brand local socialdistrict champion programme to promote consistent high-quality content at locallevel on agreed social platforms.
• Monitor and report on digitalcampaign and channel performance, providing insights and recommendations forimprovement.
• Collaborate with internal teamsand external partners to ensure seamless execution of digital marketinginitiatives.
• Stay informed on digitalmarketing trends.

What we’d like to see fromyou:

• Excellent organisation andprioritisation skills.
• Clear communication skills withboth internal/ external stakeholders.
• Focus on delivery andimplementation, on time, to plan and on budget.
• Ability to add creative input tothe strategic planning cycle in line with consumer and market insights with anunderstanding of digital guest journeys.
• Minimum of 18 months ofdemonstrable, relevant marketing experience.
• Strong attention to detail.
• Ability to manage and optimisewebsite content to drive conversions and maintain brand consistency.
• Skilled in creating, curating andpublishing engaging content for organic, paid and local social channels, withan understanding of platform best practices.

Closing Date – Wednesday 4th November at 11:59pm

At M&B we value the unique perspectives each personbrings. We believe that by fostering a culture of inclusion, respect, andallyship, we create a sense of belonging, engagement and teamwork which areessential to delivering great guest experiences. Join us and be a part of a great team.

Compensation: Competitive salary