Digital Marketing & Web Manager

Central Employment; Newcastle upon Tyne; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

Central Employment is partnering with a leading hospitality organisation to recruit a commercially focused Digital Marketing & Web Manager. The role is 4 days in office, offering ownership of digital performance, website management and direct bookings growth across a varied portfolio.

You'll work with internal teams, agencies and senior leadership to optimise customer journeys, measure results and drive revenue through data-driven digital strategies across owned, earned and paid channels.

Qualifications

• Proven experience in a Digital Marketing Manager or Senior Web Marketing role.
• Strong website management and CMS experience.
• Experience optimising customer journeys, conversion rates and website performance.
• Solid understanding of SEO, UX, analytics and digital marketing best practices.
• Experience working with Google Analytics, Google Tag Manager and digital reporting tools.
• Strong commercial awareness with a focus on delivering measurable results.
• Experience managing agencies, stakeholders and multiple concurrent projects.
• Excellent communication and presentation skills.
• Consumer-facing sector experience would be advantageous.

Responsibilities

• Develop and deliver digital marketing strategies that support commercial objectives and business growth.
• Drive customer acquisition, retention and engagement through effective digital activity.
• Monitor, analyse and optimise digital performance using data, insights and customer behaviour trends.
• Produce regular performance reports and recommendations for key stakeholders.
• Take ownership of website performance, user experience and content management across multiple hospitality brands.
• Continually optimise customer journeys to improve conversions, direct bookings and online engagement.
• Work closely with developers and third-party agencies to enhance functionality, performance and site usability.
• Manage website content updates, landing pages and promotional campaigns.
• Support the planning and execution of integrated digital marketing campaigns across owned, earned and paid channels.
• Collaborate with marketing teams to ensure campaigns are aligned with brand and commercial objectives.
• Identify opportunities for SEO improvements, content optimisation and conversion rate enhancements.
• Work alongside external partners to maximise digital marketing performance and return on investment.
• Stay ahead of emerging digital trends, technologies and customer expectations within hospitality and leisure.
• Utilise data, testing and insights to improve online experiences and customer satisfaction.
• Champion a culture of continuous improvement, innovation and experimentation.
• Build strong relationships across marketing, operations and commercial teams.
• Act as the digital subject matter expert, providing guidance and recommendations across the business.
• Manage external suppliers, agencies and digital service providers to ensure successful delivery of projects.

Skills

Digital marketing

Website management

Conversion optimization

SEO

UX

Google Analytics

Google Tag Manager

Analytics tools

Commercial awareness

Agency management

Stakeholder management

Project management

Communication

Presentation skills

Consumer-facing

Tools

CMS experience

Job description

I'm excited to be partnering with a leading hospitality organisation in the search for a commercially focused Digital Marketing & Web Manager.

To note, this role is x 4 days in office.

This is a fantastic opportunity for an ambitious and data-driven digital marketer to take ownership of digital performance across a diverse hospitality portfolio. With a strong emphasis on website management, digital optimisation and innovation, you'll play a pivotal role in enhancing online customer journeys, increasing direct bookings and delivering measurable commercial growth.

Working closely with internal stakeholders, agency partners and senior leadership, you'll ensure digital channels are performing at their best while identifying new opportunities to improve engagement, conversion and revenue.

Key Responsibilities

• Develop and deliver digital marketing strategies that support commercial objectives and business growth.
• Drive customer acquisition, retention and engagement through effective digital activity.
• Monitor, analyse and optimise digital performance using data, insights and customer behaviour trends.
• Produce regular performance reports and recommendations for key stakeholders.
• Take ownership of website performance, user experience and content management across multiple hospitality brands.
• Continually optimise customer journeys to improve conversions, direct bookings and online engagement.
• Work closely with developers and third-party agencies to enhance functionality, performance and site usability.
• Manage website content updates, landing pages and promotional campaigns.

Digital Marketing & Campaign Delivery

• Support the planning and execution of integrated digital marketing campaigns across owned, earned and paid channels.
• Collaborate with marketing teams to ensure campaigns are aligned with brand and commercial objectives.
• Identify opportunities for SEO improvements, content optimisation and conversion rate enhancements.
• Work alongside external partners to maximise digital marketing performance and return on investment.

Innovation & Customer Experience

• Stay ahead of emerging digital trends, technologies and customer expectations within hospitality and leisure.
• Utilise data, testing and insights to improve online experiences and customer satisfaction.
• Champion a culture of continuous improvement, innovation and experimentation.

Stakeholder Management

• Build strong relationships across marketing, operations and commercial teams.
• Act as the digital subject matter expert, providing guidance and recommendations across the business.
• Manage external suppliers, agencies and digital service providers to ensure successful delivery of projects.

About You

You'll be a commercially minded digital marketing professional who combines creativity with analytical thinking and understands how digital channels contribute to business growth.

Skills & Experience

• Proven experience in a Digital Marketing Manager or Senior Web Marketing role.
• Strong website management and CMS experience.
• Experience optimising customer journeys, conversion rates and website performance.
• Solid understanding of SEO, UX, analytics and digital marketing best practices.
• Experience working with Google Analytics, Google Tag Manager and digital reporting tools.
• Strong commercial awareness with a focus on delivering measurable results.
• Experience managing agencies, stakeholders and multiple concurrent projects.
• Excellent communication and presentation skills.
• Consumer-facing sector experience would be advantageous.