Assistant Marketing Manager

The Swan, Woburn Sands; Birmingham; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Company Car or car allowance

Flexible working

33% discount across all brands

20% family and friends discount

Pension

26 days paid holiday

High-street shopping discounts

Free shares

Employee helpline

Job summary

Mitchells & Butlers is seeking an Assistant Marketing Manager focused on digital channels within our Premium brands. You will drive high-impact digital strategy, support brand apps, and bring social content to life across organic, paid and local channels.

You will collaborate with brand leads, agency partners, and the central team to optimise content, campaigns and discount programs while staying ahead of digital marketing trends.

Qualifications

• Minimum of 18 months of demonstrable marketing experience.
• Excellent organisation and prioritisation skills.
• Clear communication with internal/external stakeholders.
• Delivery-focused, on time, on budget.
• Ability to add creative input to strategic planning with consumer insights.
• Strong attention to detail.
• Experience creating and publishing content for organic, paid and local social channels.
• Experience optimizing website content to drive conversions.

Responsibilities

• Work closely with the brand MM and AMM to produce and deliver the digital comms plan for the brand, ensuring key messages are communicated on digital platforms at the right time on the right channel to drive reach, awareness, engagement and conversion.
• Working with the central team, ensure the website and app content is kept up to date and optimised to drive web bookings, MyAccount sign‑ups and gift card sales.
• Manage the briefing of email campaigns via the central CRM team.
• Work with the digital data team to ensure discount codes are briefed, tested and issued as needed.
• Support the ongoing execution and performance of the reward program across email, web app and social platforms.
• Own the social media plan for the brand; working with our creative agency, external content creators, local social leads and influencers to create, curate, and publish engaging social media content alongside your own across all brand channels for use in organic, paid and local social.
• Support the brand local social district champion programme to promote consistent high‑quality content at local level on agreed social platforms.
• Monitor and report on digital campaign and channel performance, providing insights and recommendations for improvement.
• Collaborate with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Stay informed on digital marketing trends.

Skills

Marketing experience

Digital channels

Content creation

Campaign management

Brand awareness

Job description

At Mitchells & Butlers, we are one of the largest operators of pubs, bars, and restaurants in the UK, and few companies offer the sheer breadth of job opportunities that we do. If you share our love for the vibrant world of bars and restaurants, if your experience and achievements to date show us that you are an ambitious and creative marketeer with a passion for food & drink, we could have the opportunity for you.

We have an exciting opportunity for a passionate, industry experienced Assistant Marketing Manager focusing on our Digital channels within our Premium brands working within the Premium Digital team and exclusively on 1 of these 3 brands – Premium Country Pubs, Vintage Inns or Miller & Carter.

As Assistant Marketing Manager, you’ll play a pivotal part in delivering high‑impact digital strategy across multiple channels. You’ll also support the growth of our Brand App’s and bring our social media channels to life with compelling content. This is a fantastic opportunity to drive customer engagement and strengthen brand visibility through consistent, high quality digital experiences.

You’ll be well rewarded…

• Company Car or car allowance
• Flexible working – to work around the other important things in life.
• Love eatingout?You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.What’s more, you can alsochooseFIVEof your nearest and dearest and sign them up to 20% family and friend’s discount.
• Never a dull moment - fun, laughs and lifelong friends!
• On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity –Assistant Marketing Manager

• Work closely with the brand MM and AMM to produce and deliver the digital comms plan for the brand, ensuring key messages are communicated on digital platforms at the right time on the right channel to drive reach, awareness, engagement and conversion.
• Working with the central team, ensure the website and app content is kept up to date and optimised to drive web bookings, MyAccount sign‑ups and gift card sales.
• Manage the briefing of email campaigns via the central CRM team.
• Work with the digital data team to ensure discount codes are briefed, tested and issued as needed.
• Support the ongoing execution and performance of the reward program across email, web app and social platforms.
• Own the social media plan for the brand; working with our creative agency, external content creators, local social leads and influencers to create, curate, and publish engaging social media content alongside your own across all brand channels for use in organic, paid and local social.
• Support the brand local social district champion programme to promote consistent high‑quality content at local level on agreed social platforms.
• Monitor and report on digital campaign and channel performance, providing insights and recommendations for improvement.
• Collaborate with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Stay informed on digital marketing trends.

What we’d like to see from you:

• Excellent organisation and prioritisation skills.
• Clear communication skills with both internal/ external stakeholders.
• Focus on delivery and implementation, on time, to plan and on budget.
• Ability to add creative input to the strategic planning cycle in line with consumer and market insights with an understanding of digital guest journeys.
• Minimum of 18 months of demonstrable, relevant marketing experience.
• Strong attention to detail.
• Ability to manage and optimise website content to drive conversions and maintain brand consistency.
• Skilled in creating, curating and publishing engaging content for organic, paid and local social channels, with an understanding of platform best practices.

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.

Closing Date – Wednesday 4th November at 11:59pm