Digital Marketing Manager

Wellcome Trust; Greater London; Hybrid; GBP 50,000 - 63,000; Full time

Job summary

The Wellcome Trust is a global charitable foundation seeking a Digital Marketing Manager to lead our digital marketing strategy, paid media and audience engagement. You will work with the Communications team in Corporate Affairs to optimise campaigns and newsletters using data, segmentation and emerging AI-enabled tools.

You will run paid channels across search, social, display and video, while growing our audience through a unified newsletter strategy and cross‑department collaboration.

Qualifications

• Proven experience in digital marketing including paid media planning, buying and optimisation.
• Experience leading email and newsletter programmes, including segmentation and automation.
• Strong analytical skills using data, insight and experimentation to inform decisions and improve performance.
• Strong project management with experience delivering multi‑channel campaigns and managing priorities.
• Ability to produce high‑quality work under pressure while coordinating multiple stakeholders and deadlines.

Responsibilities

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and ROI.
• Build strong relationships with internal stakeholders, agencies and external partners to deliver campaigns and communications.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Skills

Digital marketing

Paid media

Email marketing

Analytics

Project management

Job description

Salary: Range from 50,480 - 63,100 per annum

Closing date: 6th October 2026

Contract type: Permanent, Full Time

Interview dates: Week commencing 19th October

The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships.

We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health.

These challenges need the bold science we support, but they won't be solved by science alone.

Where in Wellcome will I be working?

You will be working within the Communications team in Corporate Affairs, reporting to the Content Lead. The team is responsible for ensuring Wellcome's content, communications and audience engagement activities support the organisation's mission and strategic objectives.

The Communications team works collaboratively across Wellcome to build awareness, reputation and influence among a wide range of audiences, including policymakers, researchers, partners and the wider public. This role plays an important part in ensuring that Wellcome's digital communications reach and engage the right audiences through effective paid media, email marketing and audience development strategies.

What will I be doing?

As Digital Marketing Manager, you will lead the development and delivery of Wellcome's digital marketing strategy, with responsibility for paid media and newsletter programmes. You will use audience insight, data, experimentation and AI-enabled tools to optimise performance, grow engagement and help ensure that Wellcome's communications effectively support organisational priorities and influence objectives.

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment.
• Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Is this job for me?

We're looking for an experienced digital marketing professional who combines strategic thinking with hands‑on delivery expertise. You'll have significant experience leading paid media and email marketing programmes, using data and insight to improve performance and inform decision‑making. You will be comfortable operating in a complex stakeholder environment, influencing colleagues and senior leaders, and balancing multiple priorities while delivering high‑quality work.

This role offers the opportunity to shape digital marketing practice across a globally respected organisation, helping Wellcome engage key audiences and maximise the impact of its work. You'll play a leading role in developing new approaches to audience engagement, experimentation and AI‑enabled marketing, while working alongside colleagues committed to improving health for everyone.

Minimum Criteria

• Proven experience in digital marketing, including paid media planning, buying and optimisation across channels such as paid search and paid social.
• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.
• Strong analytical skills, with experience using data, insight and experimentation to inform decisions and improve performance.
• Strong project management skills, with experience delivering complex multi‑channel campaigns and managing competing priorities.
• Ability to produce high‑quality work under pressure while managing multiple stakeholders and deadlines.

Our Hybrid Way of Working

We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best.AtWellcomewe have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday,Wednesdayand Thursday) with the remaining 2 days working either remotely or in the office.

Diversity and Inclusion is at the heart of everything we do

Diversity and Inclusion is a priority atWellcome.We are committed to cultivating a fair andinclusiveenvironment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includesmaking adjustmentsfor people who have a disability or long‑term condition.Please visitourwebsitefor more information on adjustments andaccessibility, orcontact us [e-mail].