Digital Channels & Content Strategy Lead

Wellcome Trust

Greater London

On-site

GBP 49,000 - 61,000

Full time

6 days ago

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Benefits offered by this job

Hybrid working

Job summary

The Wellcome Trust is a global charitable foundation. This role sits in the Communications team within Corporate Affairs, focusing on leading Wellcome's social media strategies and external digital channels.

You will drive content planning, website updates and paid digital campaigns, using analytics to improve impact and engagement across audiences. You will work with multiple teams, translating scientific and policy topics into clear, engaging content while maintaining strong governance and

Qualifications

Experience leading digital channels for a large, complex organisation.
Proven ability to develop and deliver social media strategies across platforms.
Experience guiding content audits and website enhancements with product/development teams.

Responsibilities

Lead development and delivery of social media channel strategies with clear audiences and content approaches.
Oversee external digital channels; ensure content is timely, accessible and aligned with priorities.
Lead planning, creation, commissioning and editing of digital content for website and social platforms.
Collaborate with Digital Marketing to deliver effective paid content and campaigns.
Use analytics and audience insights to optimise performance and identify growth opportunities.
Lead website content planning and governance with internal teams and external partners.
Contribute to a diverse and inclusive culture across the organisation.