Digital Channels Lead - Social and Web Growth

Wellcome Trust; Greater London; Hybrid; GBP 49,000 - 61,000; Full time

Job summary

The Wellcome Trust in London is seeking a Digital Channels Manager to lead social media channel strategies and oversee external digital channels. You will drive website and social content, collaborate with the Digital Marketing Manager on paid campaigns, and use analytics to optimise performance across platforms.

You will join a collaborative Communications team, report to the Content Lead, and work within a hybrid setup with a clear focus on audience engagement and impact.

Qualifications

• Experience managing digital channels for a large, complex organisation.
• Proven track record developing and delivering social media strategies across multiple platforms.
• Experience leading website content projects, including content audits and working with product and development teams to deliver website enhancements.
• Experience using analytics and audience insights to measure performance and inform content strategy.
• Experience managing agencies, freelancers or external partners while balancing multiple priorities.

Responsibilities

• Lead the development and delivery of Wellcome's social media channel strategies across platforms.
• Oversee external digital channels to ensure timely, accessible content aligned with priorities.
• Plan, create, commission and edit digital content for website and social platforms.
• Collaborate with Digital Marketing Manager on paid digital content and campaigns.
• Use analytics and audience insights to optimise performance and identify growth opportunities.
• Lead website content planning and governance with internal teams and external partners.
• Contribute to a diverse and inclusive culture across the organisation.

Skills

Large organisation digital channels

Social media strategy development

Website content projects

Analytics & audience insights

Agency/freelancer management

Job description

The Wellcome Trust in London is seeking a Digital Channels Manager to lead social media channel strategies and oversee external digital channels. You will drive website and social content, collaborate with the Digital Marketing Manager on paid campaigns, and use analytics to optimise performance across platforms.

You will join a collaborative Communications team, report to the Content Lead, and work within a hybrid setup with a clear focus on audience engagement and impact.