Digital Channels Manager

Wellcome Trust; Greater London; Hybrid; GBP 49,000 - 61,000; Full time

Benefits offered by this job

Hybrid working

Job summary

The Wellcome Trust is a global charitable foundation. This role sits in the Communications team within Corporate Affairs, focusing on leading Wellcome's social media strategies and external digital channels.

You will drive content planning, website updates and paid digital campaigns, using analytics to improve impact and engagement across audiences. You will work with multiple teams, translating scientific and policy topics into clear, engaging content while maintaining strong governance and

Qualifications

• Experience leading digital channels for a large, complex organisation.
• Proven ability to develop and deliver social media strategies across platforms.
• Experience guiding content audits and website enhancements with product/development teams.

Responsibilities

• Lead development and delivery of social media channel strategies with clear audiences and content approaches.
• Oversee external digital channels; ensure content is timely, accessible and aligned with priorities.
• Lead planning, creation, commissioning and editing of digital content for website and social platforms.
• Collaborate with Digital Marketing to deliver effective paid content and campaigns.
• Use analytics and audience insights to optimise performance and identify growth opportunities.
• Lead website content planning and governance with internal teams and external partners.
• Contribute to a diverse and inclusive culture across the organisation.

Skills

Social media strategy

Digital communications

Content planning

Analytics and insights

Agency management

Job description

The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships. We plan to spend £16bn over the next ten years, funding new discoveries in life, health and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health. These challenges need the bold science we support, but they won't be solved by science alone.

Salary: Salary range: 48,880 - 61,100 per annum Closing date: 5th October 2026 Contract type: Permanent, Full Time Interview dates: Week commencing 19th October

Where in Wellcome will I be working?

You will join the Communications team within Corporate Affairs, reporting to the Content Lead. The team is responsible for helping Wellcome communicate its mission, priorities and impact to global audiences through compelling content, strategic storytelling and effective use of digital channels. The role sits at the heart of Wellcome's digital communications activity, working closely with colleagues across Communications, Policy and Partnerships, Product, and Digital Marketing. You will help ensure that Wellcome's website, social media channels and paid digital activity work together to engage audiences, strengthen our reputation and support our strategic priorities.

What will I be doing?

• Lead the development and delivery of Wellcome's social media channel strategies, ensuring each channel has a clear audience, purpose and content approach.
• Oversee Wellcome's external digital channels, ensuring content is timely, accessible, accurate and aligned with organisational priorities.
• Lead the planning, creation, commissioning and editing of digital content across the website and social platforms.
• Collaborate with the Digital Marketing Manager to deliver effective paid digital content and campaigns.
• Use analytics, social listening and audience insights to optimise performance and identify opportunities for growth.
• Lead website content planning and governance, working with internal teams and external partners to deliver improvements and enhancements.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Is this job for me?

This is an exciting opportunity for an experienced digital communications professional who enjoys combining strategic thinking with hands‑on delivery. You will have strong experience managing digital channels within a large and complex organisation and be confident developing content strategies that engage audiences across multiple platforms. You'll be comfortable working with a wide range of stakeholders, translating complex scientific, policy or organisational topics into clear and engaging digital content. You'll also have experience using performance data and insights to continually improve digital activity and inform decision‑making. The role offers the opportunity to work on high-profile communications activity that supports Wellcome's mission to improve health for everyone, while helping shape and evolve our digital channels and content practice.

Minimum criteria

• Experience managing digital channels for a large, complex organisation.
• Proven track record developing and delivering social media strategies across multiple platforms.
• Experience leading website content projects, including content audits and working with product and development teams to deliver website enhancements.
• Experience using analytics and audience insights to measure performance and inform content strategy.
• Experience managing agencies, freelancers or external partners while balancing multiple priorities.

Our Hybrid Way of Working

We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best. At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at [e-mail].

Diversity and Inclusion is at the heart of everything we do

Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at [e-mail].

We support researchers, we take on big health challenges, we campaign for better science, and we help everyone get involved with science and health research. Wellcome isn't just a supporter of great ideas, it's a great place to work. We offer excellent benefits and help our employees to develop in an open, respectful culture where differences are valued.