Digital Marketing Manager

Michael Page (UK); Greater London; On-site; GBP 36,000 - 44,000; Full time

Job summary

This role requires significant experience in digital marketing with a strong track record in campaign delivery and stakeholder management. Offering a salary of £40K, this position is based in London with a hybrid working arrangement.

Qualifications

• Significant experience in digital marketing and website management.
• Proven track record delivering successful digital campaigns.
• Strong knowledge of SEO, analytics, UX and conversion optimisation.

Responsibilities

• Lead and optimise the charity's website, user journeys and CMS.
• Develop and deliver integrated digital marketing campaigns.
• Manage SEO strategy to increase visibility and engagement.
• Create compelling digital content, including copy, images and video.

Skills

Digital marketing

Website management

SEO

Analytics

Email marketing

Content creation

Stakeholder management

Project delivery

Job description

• Lead digital strategy for a respected healthcare charity.
• Manage websites, campaigns and a team with real impact.

About Our Client

Royal Brompton & Harefield Hospitals Charity supports world-leading heart and lung hospitals, funding pioneering research, patient care and life-changing projects that improve outcomes for patients and their families.

Job Description

• Lead and optimise the charity's website, user journeys and CMS.
• Develop and deliver integrated digital marketing campaigns.
• Manage SEO strategy to increase visibility and engagement.
• Oversee analytics, reporting and performance optimisation.
• Create compelling digital content, including copy, images and video.
• Lead email marketing, automation, segmentation and A/B testing.
• Manage paid media campaigns across search, social and display.
• Line manage and support the Individual Giving & Legacy Marketing Lead.

The Successful Applicant

• Significant experience in digital marketing and website management.
• Proven track record delivering successful digital campaigns.
• Strong knowledge of SEO, analytics, UX and conversion optimisation.
• Experienced in email marketing, segmentation and automation.
• Excellent copywriting and content creation skills.
• Confident analysing data and turning insights into action.
• Strong stakeholder management and project delivery skills.
• Organised, proactive and passionate about purpose-driven work.

What's on Offer

• Salary - £40K
• London - Hybrid