Digital Marketing Lead

London Wildlife Trust; Newport; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Annual leave 25 days plus holidays

Private GP Service

Salary sacrifice schemes (gym, cycles,

Headspace membership

Life Assurance 3x salary

Counselling/therapy access

Job summary

London Wildlife Trust is seeking a Digital Marketing Lead to oversee paid media, SEO and campaigns across our digital channels. You will optimise the online journey to grow awareness, engagement and income, working with colleagues and external partners to deliver measurable results.

You will manage email marketing, analytics and CRM-driven campaigns, leveraging data and testing to improve reach, conversions and fundraising opportunities.

Qualifications

• Experience planning and managing paid digital campaigns with ROI focus.
• Strong knowledge of SEO principles and AI search awareness.
• Hands-on email marketing with segmentation and automation (Mailchimp).
• Proficient in digital analytics and turning data into actionable insights.
• Experience with CRM or supporter-journey platforms (ThankQ, Eventbrite, Team Kinetic, Typeform).

Responsibilities

• Create and deliver our digital marketing approach to maximise reach, sign-ups, conversion and income.
• Manage all paid digital advertising across Meta, PPC, Google Grants, and display.
• Lead on SEO, including AI search/answer engines visibility.
• Collaborate to build a strong supporter journey from awareness to conversion.
• Provide insights and test emerging platforms to improve digital performance.

Skills

Paid advertising

SEO

Email marketing

Digital analytics

Campaign optimization

Tools

Meta Ads

Google Ads

Mailchimp

Google Analytics

ThankQ

Eventbrite

Team Kinetic

Typeform

Job description

Digital Marketing Lead

Salary: £35,520

Contract: Full time, permanent.

We also offer:

• 25 days annual leave (plus bank holidays) and a discretionary Christmas closure
• Enhanced maternity, paternity and adoption pay policy
• Private GP Service
• Salary sacrifice schemes for gym, bicycles, annual leave buying, and nursery/childcare
• Free Premium Headspace membership
• Financial, life and leadership coaching
• Life Assurance policy of 3x annual salary
• Access to free online, in-person or telephone therapy

Location: Head office (Fivefields, 8-10 Grosvenor Gardens, London) and travel to our key reserves typically 2 days per week, the remaining from home.

Hours: 9:00am - 5:00pm. We welcome flexible working requests from day one.

Role & Responsibilities

As our new Digital Marketing Lead, you'll manage and optimise our digital marketing activity across paid media, website, SEO, email, and campaigns, helping more people discover, understand, and support London Wildlife Trust. Working across the digital supporter journey, you'll use audience insights, data, and testing to grow our reach, strengthen engagement, and increase conversion across fundraising, events, and commercial opportunities.

You'll work closely with colleagues in the Marketing and Comms Team, across the Trust, and external consultants to deliver effective digital campaigns, improve digital journeys, and ensure our channels and platforms work together to deliver measurable results.

• Create and deliver our digital marketing approach, maximizing reach, sign-ups, conversion, and income from fundraising, commercial activity, and public engagement events, using an insight-led approach grounded in a strong understanding of our audience
• Manage all paid digital advertising, including Meta, PPC, Google Grants, and display advertising. Develop, create, monitor, and optimise campaigns and advertising activity to maximise reach, engagement, conversion, and return on investment.
• Lead on SEO, including emerging AI search/answer engine visibility, to grow organic reach and improve website performance, ensuring the Trust's content is discoverable and effectively represented online.
• Collaborate with colleagues across the Trust to help build a strong supporter journey from awareness engagement conversion support.
• Provide digital marketing insight and recommendations to inform campaigns and appeals, and research and test emerging digital marketing platforms, technologies, and techniques, including relevant developments in AI, identifying opportunities to improve digital performance.

Our ideal Digital Marketing Lead

• Demonstrable experience planning, managing and optimising paid digital advertising campaigns to a strong level of engagement and conversion, with a good understanding of budget management and ROI
• Solid working knowledge of SEO principles and practice, including how to improve organic visibility and awareness of emerging areas such as AI search/answer engines
• Hands‑on experience running email marketing campaigns via a platform such as Mailchimp, including audience segmentation, automation, tracking and performance optimisation
• Confident using digital analytics tools to monitor, interpret and report on campaign and website performance, and to turn data into clear recommendations
• Experience using CRM or supporter-journey platforms such as ThankQ, Eventbrite, Team Kinetic or Typeform

(Please see job description for full person specification)

Closing Date: 28th September at 9am

Interviews: Are scheduled to take place on 7th October reasonable adjustments will be offered to all candidates.

Our vision is a London alive with wildlife, with nature in everyone's neighbourhood. To achieve our goal of inspiring everyone to help restore London's wildlife, we recognise that our team must better reflect and represent all of London's diverse communities.

Find out more about London Wildlife Trust's commitment to Equality, Diversity, and Inclusion here: https://www.wildlondon.org.uk/jobs.

We are also committed to ensuring that the safety and wellbeing of children, young people and adults at risk is at the heart of our engagement with people. Read about our commitment to safeguarding here: https://www.wildlondon.org.uk/safeguarding.