AI-Driven Digital Marketing Lead

Wellcome Trust; Greater London; Hybrid; GBP 50,000 - 63,000; Full time

Job summary

The Wellcome Trust is a global charitable foundation seeking a Digital Marketing Manager to lead our digital marketing strategy, paid media and audience engagement. You will work with the Communications team in Corporate Affairs to optimise campaigns and newsletters using data, segmentation and emerging AI-enabled tools.

You will run paid channels across search, social, display and video, while growing our audience through a unified newsletter strategy and cross‑department collaboration.

Qualifications

• Proven experience in digital marketing including paid media planning, buying and optimisation.
• Experience leading email and newsletter programmes, including segmentation and automation.
• Strong analytical skills using data, insight and experimentation to inform decisions and improve performance.
• Strong project management with experience delivering multi‑channel campaigns and managing priorities.
• Ability to produce high‑quality work under pressure while coordinating multiple stakeholders and deadlines.

Responsibilities

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and ROI.
• Build strong relationships with internal stakeholders, agencies and external partners to deliver campaigns and communications.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Skills

Digital marketing

Paid media

Email marketing

Analytics

Project management

Job description

The Wellcome Trust is a global charitable foundation seeking a Digital Marketing Manager to lead our digital marketing strategy, paid media and audience engagement. You will work with the Communications team in Corporate Affairs to optimise campaigns and newsletters using data, segmentation and emerging AI-enabled tools.

You will run paid channels across search, social, display and video, while growing our audience through a unified newsletter strategy and cross‑department collaboration.