Digital Marketing Lead Generation Specialist

The SmartList; Sheffield; Hybrid; GBP 10,000 - 40,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Lead Generation Specialist to drive client engagement and appointment setting. This role is crucial for connecting potential clients with tailored digital marketing solutions. You will thrive in a hybrid environment, balancing office and home work, while leveraging your telesales expertise to exceed lead generation targets. If you are self-motivated, possess strong communication skills, and enjoy building relationships, this opportunity could be your next career step. Join a dynamic team that values diversity and inclusion, and help shape impactful marketing strategies for clients across the UK.

Qualifications

• Proven experience in telesales or telemarketing roles.
• Strong communication and interpersonal skills required.

Responsibilities

• Conduct outbound calls to potential clients to introduce services.
• Qualify leads and schedule appointments for consultants.

Skills

Telesales experience

Communication skills

Interpersonal skills

Self-motivated

Goal-oriented

CRM software familiarity

Basic understanding of digital marketing

Tools

CRM software

Lead generation tools

Job description

As a Digital Marketing Lead Generation Specialist, your primary responsibility will be to identify, qualify, and schedule appointments with potential clients for our Digital Marketing Sales Consultants. You will work in a hybrid capacity, splitting your time between the office and home. This role combines a proactive approach to telesales with a focus on providing excellent customer service and effectively communicating our value proposition to prospective clients.

Key Responsibilities:

• Conduct outbound calls to potential clients to introduce the company's digital marketing services.
• Qualify leads based on predefined criteria to ensure alignment with our target audience.
• Schedule appointments for Digital Marketing Sales Consultants to discuss tailored marketing solutions.
• Collaborate with the sales team to align on lead generation strategies and targets.
• Maintain and update CRM systems with accurate and detailed information on leads and client interactions.
• Conduct follow-ups with potential clients to nurture relationships and build rapport.
• Achieve and exceed monthly targets for lead generation and appointment setting.

Skills and Qualifications:

• Proven experience in telesales, telemarketing, or a similar lead generation role.
• Strong communication and interpersonal skills with a persuasive and professional phone manner.
• Self-motivated, goal-oriented, and capable of working independently or in a team environment.
• Familiarity with CRM software and other lead generation tools is an advantage.
• Basic understanding of digital marketing services is desirable but not essential (training provided).
• Ability to thrive in a hybrid working environment, managing time and tasks effectively.

This role is pivotal to our sales process and offers an exciting opportunity for those who enjoy connecting with people, setting the stage for impactful digital marketing solutions, and contributing directly to business growth.

Please note this role is remote; however, there is a requirement that you must be residing in the UK.

National World is committed to creating a diverse and inclusive environment as an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, disability, or age. Consideration will be given to flexible working and job share options for all roles.