Lead Generation Specialist

WuXi AppTec Inc; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a remote Lead Generation Specialist to enhance their discovery services. The ideal candidate will leverage their expertise in drug discovery and marketing to engage biotech and pharma prospects effectively. Responsibilities include identifying leads, crafting tailored communications, and collaborating with sales and marketing teams to drive results. This role requires strong communication skills and proficiency in digital marketing tools.

Qualifications

• 3-5 years in drug discovery or business development/marketing.
• Proven ability to create compelling marketing content.

Responsibilities

• Identify and engage with leads generated by the Market Intelligence team.
• Develop targeted marketing communications for biotech and pharma clients.

Skills

Marketing Communication

Digital Marketing

Interpersonal Skills

Data Analysis

Education

Bachelor’s degree in chemistry

Bachelor’s degree in biology

Bachelor’s degree in pharmaceutical sciences

Tools

CRM Tools

Marketing Automation Platforms

Lead Tracking Software

Job description

Overview

We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential.

Please note the location of this job is remote / work from home in Europe.

Responsibilities

• Identify Leads: Use data mining, active surveillance of public domain information, and collaboration with the business and marketing teams to identify and triage new opportunities.
• Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide, and oligo-based solutions.
• Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
• Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides, and oligo-based modalities.
• Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
• Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients. Generate new leads in partnership with the BD team, such as organizing symposia and local events (e.g., on Science Parks).
• Proven team player: Possess effective interpersonal skills to enable effective teamwork across multiple groups and geographies.
• Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts. Must be organized and detail-oriented and able to process data from diverse sources.

Qualifications

Job Requirements:

• Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
• Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
• Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
• Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
• Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.

Preferred Qualifications:

• Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience.
• Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid, or peptide-based therapeutics space.
• Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.