Digital Marketing Executive (0.5 FTE)

Creative Lives in Progress; London; On-site; GBP 26,000 - 29,000; Part time

Job summary

Creative Lives in Progress is looking for a marketing and fundraising professional to enhance donor engagement and campaign effectiveness. The role involves creating and managing email marketing campaigns through Mailchimp, ensuring effective communication via Salesforce, and analyzing performance for continuous improvement. Candidates should possess strong skills in email marketing, data analysis, and CRM management, aligning with the charity's mission to foster community engagement.

Qualifications

• Experience in planning and executing email marketing campaigns.
• Familiarity with Salesforce or similar CRM platforms.
• Ability to analyze campaign data to inform strategic decisions.

Responsibilities

• Plan, create, and execute engaging email marketing campaigns.
• Manage donor communication journeys and ensure data consistency.
• Analyze campaign performance data to inform strategy.

Skills

Email Marketing

Data Analysis

CRM Management

Tools

Mailchimp

Salesforce

Job description

This role plays a key part in executing the charity’s fundraising and marketing strategies and provides essential support to ensure smooth operations across digital communications, donor engagement, and campaign performance tracking.

The successful applicant will:

• Plan, create, and execute engaging email marketing campaigns using Mailchimp in line with brand and tone guidelines.
• Manage donor communication journeys and ensure consistency across touchpoints.
• Maintain and segment contact data within Salesforce CRM.
• Optimise Mailchimp–Salesforce integration for real-time syncing and automated workflows.
• Build and manage automated email journeys based on donor behaviour and lifecycle stage.
• Analyse campaign performance data to inform strategy and improve engagement.
• Support the development and maintenance of donor relationship management processes.
• Provide regular reports on email performance, donor engagement, and fundraising KPIs.

Salary: £26,000-£29,000 pa pro rata (dependent on experience)