Digital Marketing Executive

Opus Recruitment Solutions; Exeter; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic recruitment agency in Exeter is seeking a Digital Marketing Executive. This role focuses on managing paid media, email marketing, and analytics. The ideal candidate has 2+ years of digital marketing experience, is analytical, and is comfortable with technical implementations. This position offers hybrid working (3 days per week) within a 6-month fixed term contract.

Qualifications

• 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
• Strong understanding of paid media channels and email marketing best practices.
• Analytical mindset with experience in campaign reporting and data visualization.
• Comfortable working with tracking tags, pixels, and basic HTML.
• Proactive, curious, and results-oriented.

Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads and social platforms.
• Build and manage targeted email campaigns that drive engagement.
• Monitor performance using GA4, Looker Studio, and Clarity, delivering actionable insights.
• Collaborate with developers to manage tracking via Google Tag Manager.
• Use tools like Semrush for organic growth and competitive benchmarking.

Skills

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio

Microsoft Clarity

Semrush

HTML/CSS (basic to intermediate)

Job description

Overview

Digital Marketing Executive – Paid Media, Email & Analytics

Exeter | Hybrid working (3 days per week) | 6 month fixed term contract

Are you a data-driven digital marketer with a passion for performance and precision? We’re looking for a Digital Marketing Executive to join a growing team and take ownership of paid advertising, email marketing, and campaign reporting.

Responsibilities

• Paid Media Management: Plan, execute, and optimise paid campaigns across Google Ads, social platforms, and other digital channels.
• Email Marketing: Build and manage targeted email campaigns that drive engagement and conversions.
• Analytics & Reporting: Monitor performance using GA4, Looker Studio, and Clarity, delivering actionable insights to improve ROI.
• Technical Implementation: Collaborate with developers and marketing teams to manage tracking via Google Tag Manager and implement HTML-based email templates and landing pages.
• SEO & Competitor Analysis: Use tools like Semrush to support organic growth and competitive benchmarking.

Your Toolkit

• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Microsoft Clarity
• Semrush
• HTML/CSS (basic to intermediate)

What We’re Looking For

• 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
• Strong understanding of paid media channels and email marketing best practices.
• Analytical mindset with experience in campaign reporting and data visualisation.
• Comfortable working with tracking tags, pixels, and basic HTML.
• Proactive, curious, and results-oriented.