Digital Marketing Executive

Travel Trade Recruitment; City Of London; On-site; GBP 30,000 - 32,000; Full time

Job summary

A well-known Travel Association brand is seeking a Digital Marketing Executive in London. The role involves creating and managing engaging content for both B2C and B2B audiences and requires at least 2 years' digital marketing experience. The position offers a salary of £30,000 - £32,000, hybrid working, and a generous benefits package including a pension scheme and private healthcare.

Benefits

Generous pension scheme

25 days annual leave plus Celebration Day

BUPA Private Medical Healthcare

Employee assistance programme

Qualifications

• At least 2 years' experience in a digital marketing role.
• Travel industry experience is desirable.
• Proficient in writing engaging blogs, social media posts, and web copy.

Responsibilities

• Manage and create engaging blog, social and web copy for B2C and B2B audiences.
• Support with the SEO strategy and link-building activities.
• Engage with the broader marketing team and stakeholders for campaign execution.

Skills

SEO knowledge

Digital Marketing

Time Management

Content Creation

Tools

Content Management Systems (Drupal)

GA4

Adobe Creative Cloud

Canva

Email Marketing Platforms

Job description

Do you have experience within a Digital Marketing role? Experienced in writing blogs, social media and web copy? Excited by the prospect of working within the Travel & Tourism industry? We have the role for you!

We are super excited to be working with this well known and extremely reputable Travel Association brand, who are looking for a Digital Marketing Executive to join their growing team.

This role reports to the Senior Commercial Marketing Manager but will work closely with the product managers.

Duties:
* Managing and creating engaging blog, social and web copy for both B2C and B2B audiences
* Liaise with subject matter experts and senior stakeholders to inform content accuracy and tone of voice
* Edit web pages to ensure content is current and SEO optimised
* Creating marketing materials
* Ensure brand consistency across marketing content and materials
* Identify trends and opportunities through data and competitor analysis
* Support with the SEO strategy with link-building activities
* Participate in B2C and B2B digital campaign development, execution and reporting
* Support PPC campaign strategies and activities
* Deliver analytics and best practice recommendations across digital platforms
* Build strong relationships with third-party suppliers
* Engage with the broader marketing team and internal stakeholders from various departments.

Skills & experience:
* At least 2 years' experience in a digital marketing role, either for a B2C or B2B brand or agency
* Travel Industry experienced (desirable)
* Experience in writing blogs, social media and web copy for either B2B or B2C audience
* Proven SEO knowledge
* Great time management and multitasking ability-capable of handling concurrent projects
* Drive, enthusiasm and proactivity to succeed in a fast-paced commercial environment
* Experience with Content Management Systems (Drupal is a plus) and Email
Marketing Platforms
* Experience analysing data in GA4 and other relevant digital platforms such as Semrush or MoZ
Adobe Creative Cloud and Canva skills desirable

The package:
* A salary of £30,000 - £32,000 (dependant on experience)
* Hybrid / Flexible working (2 days in the London office)
* A generous pension scheme with the company contributing up to 12% of your salary
* 25 days annual leave with a bonus 'Celebration Day' leave for your birthday plus bank holidays
* BUPA Private Medical Healthcare
* BHSF Cash Back Plan benefit to help you towards the cost of your healthcare needs
* Rent Start scheme to assist employees with the affordability of rental deposits
* A free of charge employee assistance programme to support you and your family with practical advice and information

Interested?
Please click APPLY or contact [e-mail]