Digital & Creative Marketing Lead (Campaigns & Social)

Farnborough College of Technology; Farnborough; On-site; GBP 30,000 - 40,000; Full time

Job summary

An educational institution in the UK is seeking a Digital and Creative Marketing Officer to enhance learner recruitment and promote courses through innovative digital marketing campaigns. The role involves email marketing, social media management, and website content oversight, aiming to attract and engage potential students. Candidates should possess strong communication skills and experience in digital storytelling.

Benefits

32 days holiday plus bank holidays

Local Government Pension Scheme (LGPS)

On-site gym and refectory

Free on-site parking

Employee Assistance Programme with retail discounts

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Strong understanding of audience engagement strategies.
• Excellent interpersonal and communication skills.

Responsibilities

• Drive learner recruitment and promote courses through digital campaigns.
• Manage email marketing campaigns and social media content.
• Ensure website content is accurate, relevant, and SEO-optimised.

Skills

Content creation

Digital storytelling

Email marketing tools

Social media platforms

Brand consistency

Project management

SEO principles

Tools

Mailchimp

Google Analytics

Video editing tools

Job description

An educational institution in the UK is seeking a Digital and Creative Marketing Officer to enhance learner recruitment and promote courses through innovative digital marketing campaigns. The role involves email marketing, social media management, and website content oversight, aiming to attract and engage potential students. Candidates should possess strong communication skills and experience in digital storytelling.