Digital Analytics & Tagging Strategist

Baylor Scott & White Health; Dover; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Immediate eligibility for health and福利

401(k) savings plan with dollar-for‑d$

Tuition Reimbursement

PTO accrual beginning Day 1

Job summary

Baylor Scott & White Health is seeking a Digital Analytics Specialist to drive measurement readiness across digital products. You will partner with Product, UX, Engineering, and Analytics to translate objectives into tracking plans and ensure accurate data collection for reporting and experimentation.

As a subject matter expert, you will govern event taxonomies, data dictionaries, and tag configurations, while supporting SDK integration and QA to maintain data quality across web and mobile

Qualifications

• Experience supporting digital analytics tracking implementation for web, mobile, or digital product experiences.
• Hands‑on experience with Google Tag Manager or comparable tag management platforms, including tag setup, triggers, variables, templates, and quality validation.
• Ability to read and write JavaScript for analytics tracking use cases and understand dataLayer structures, browser behavior, cookie/privacy limitations, user agents, bot traffic, and client‑side measurement constraints.

Responsibilities

• Partner with Product Owners, UX, Digital Application Developers, Analysts, and business stakeholders to translate business objectives into technical measurement requirements, event tracking specifications, and implementation-ready tracking plans.
• Partner with analysts, product teams, and end users to ensure KPI definitions, success metrics, guardrail metrics, audience segments, and experimentation needs are understood and reflected in tracking requirements.
• Develop and maintain tracking plans, event specifications, tag requirements, implementation notes, data dictionaries, and analytics measurement documentation for digital experiences and product features.
• Define, maintain, and govern analytics event taxonomies, naming conventions, event properties, user attributes, dataLayer expectations, and data dictionary standards.
• Establish and promote consistent measurement practices across web, mobile, and other digital experiences to align with enterprise standards and approved taxonomy.
• Partner with Engineering and QA teams to communicate approved tracking specifications, review implementation readiness, and verify that required analytics data is available for reporting, experimentation, marketing measurement, and product analysis.
• Monitor analytics data quality and proactively identify missing, duplicate, or inaccurate tracking data, resolving data quality issues with Product, Engineering, QA, and Analytics teams.

Skills

Digital analytics

Google Tag Manager

JavaScript

dataLayer

Analytics QA

API integration

Cross-functional collaboration

KPI interpretation

Job description

Baylor Scott & White Health is seeking a Digital Analytics Specialist to drive measurement readiness across digital products. You will partner with Product, UX, Engineering, and Analytics to translate objectives into tracking plans and ensure accurate data collection for reporting and experimentation.

As a subject matter expert, you will govern event taxonomies, data dictionaries, and tag configurations, while supporting SDK integration and QA to maintain data quality across web and mobile