Remote Digital Analytics Lead: Measurement Strategy

Harnham; Birmingham; Hybrid; GBP 50,000 - 62,000; Full time

Job summary

Harnham is seeking a Digital Analytics Lead to own measurement strategy across websites, campaigns, digital products and customer journeys, translating business goals into measurable questions while balancing strategic thinking with hands‑on technical work.

You will translate objectives into KPI structures, design data layers, and collaborate with developers, product, BI and data teams to embed analytics, governance and privacy practices.

Qualifications

• Strong commercial experience leading digital measurement strategy.
• Ability to translate business needs into KPI structures and analytics requirements.
• Hands-on expertise with GA4 and GTM, including data layers and event design.

Responsibilities

• Lead measurement strategy across websites, campaigns, digital products and customer journeys.
• Translate business objectives into measurement frameworks, KPI structures and actionable analytical questions.
• Design tracking strategies, data layers, data taxonomy and reporting specifications.
• Collaborate with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery.
• Lead analytics governance, consent management and data quality practices.
• Investigate tracking and data quality issues and ensure analytics solutions remain scalable and privacy conscious.
• Turn complex digital data into recommendations that influence priorities and improve performance.
• Manage and develop a digital analytics specialist while acting as a trusted analytics partner to senior stakeholders.

Skills

Digital measurement strategy

GA4

Google Tag Manager

Data layers

Stakeholder management

Tools

GA4

Google Tag Manager

BigQuery

Job description

Harnham is seeking a Digital Analytics Lead to own measurement strategy across websites, campaigns, digital products and customer journeys, translating business goals into measurable questions while balancing strategic thinking with hands‑on technical work.

You will translate objectives into KPI structures, design data layers, and collaborate with developers, product, BI and data teams to embed analytics, governance and privacy practices.