Digital Tagging and Tracking Manager

AgilityResourcingLimited; Manchester; On-site; GBP 85,000 - 110,000; Full time

Job summary

OpenDigital Limited is seeking a strategic leader to oversee the data collection and measurement framework across the organisation's digital ecosystem. You will define long-term tagging strategy, manage a team of tagging specialists, and ensure data integrity and governance to enable data-driven decisions.

You will collaborate with senior stakeholders to translate business objectives into actionable data strategies, design the tagging architecture, and guide vendors in analytics and tag

Qualifications

• Proven track record of designing and scaling a Tag Management System (TMS), with GTM as a core component.

Responsibilities

• Define and own the digital tagging and tracking strategy aligned with business objectives.
• Lead, mentor and develop a team of tagging specialists; engage in professional development.
• Establish data governance standards ensuring quality and regulatory compliance (GDPR).
• Collaborate with senior leaders to translate requirements into actionable data strategy and roadmaps.
• Design and maintain the technical tagging architecture, data layer, and long-term tracking roadmap.
• Manage external partners and vendors for analytics and tag management tools.

Skills

Tag Management Systems

GA4

QM

HTML/CSS/JS

BigQuery

Data Governance

Data Modelling

Node.js

Troubleshooting

Stakeholder Communication

Tools

Google Tag Manager

GTM Server-Side

GA4

Quantum Metric

BigQuery

Job description

We are seeking a strategic leader who oversees the entire data collection and measurement framework for an organisation's digital ecosystem. This position is responsible for defining the long-term tagging strategy, managing the team of specialists, and ensuring data integrity and governance. The manager acts as the primary point of contact for stakeholders, translating complex business objectives into a clear, actionable data strategy that empowers data-driven decisions across the company.

Responsibilities:

• Strategic Leadership: Define and own the overall digital tagging and tracking strategy, ensuring it aligns with key business objectives and marketing goals.
• Team Management: Lead, mentor, and manage a team of Digital Tagging and Tracking Specialists, providing guidance, support, and professional development opportunities. Experience with Engagedly desirable but not required.
• Data Governance & Quality: Establish and enforce standards for data governance, ensuring data quality, consistency, and compliance with privacy regulations (e.g., GDPR).
• Stakeholder Management: Collaborate with senior leadership, marketing directors, and product teams to gather requirements, communicate progress, and provide strategic recommendations based on data insights.
• Architecture & Roadmap: In conjunction with CRXO management - Design and maintain the technical architecture for the tagging system, including the data layer, and develop a long-term roadmap for tracking initiatives.
• Vendor & Tool Management: Evaluate and manage relationships with external partners and vendors for analytics and tag management tools.

Skills & Experience

Technical Skills:

• Tag Management Systems (TMS): Deep expertise and a proven track record of managing and scaling a TMS - Google Tag Manager including GTM server-side required.
• Analytics Platforms: In-depth knowledge of web and app analytics platforms like Google Analytics 4 (GA4) and Quantum Metric (QM), including advanced configurations and reporting.
• Web Technologies: A strong technical foundation in HTML, CSS, JavaScript, and Node.js with the ability to review code and guide developers.
• Data Systems: Experience with data warehousing, APIs, and data modelling (e.g., BigQuery).
• Troubleshooting: Advanced troubleshooting skills to diagnose complex data and implementation issues.

Leadership & Strategic Skills:

• Team Leadership: Proven experience leading and managing a technical team.
• Strategic Thinking: Ability to translate high-level business goals into a detailed, executable strategy.
• Communication: Exceptional communication and presentation skills to effectively convey complex technical and strategic concepts to both technical and non-technical audiences.
• Project Management: Strong project management and organizational skills to oversee multiple large-scale initiatives.