Analytics Engineer - Tag Manager & Data Foundations

Royal Mail; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Car allowance

Healthcare

Annual bonus potential

25 days annual leave

Company pension

Job summary

Royal Mail is seeking an Analytics Engineer - Tag Manager to build and maintain analytics data foundations for digital products, customer journeys, experimentation and AI-enabled insights. This highly technical, hands-on role works with Product, Analytics and Engineering teams to ensure high-quality data for analysis, optimisation and decision-making.

The role focuses on implementing tag management across web and app, governing data layers, integrating data from diverse sources and driving

Qualifications

• Strong experience in Analytics Engineering, Data Engineering or Digital Analytics.
• Hands-on expertise with Tealium IQ, Google Tag Manager (GTM), Adobe Launch or similar tag management platforms.
• Strong understanding of digital analytics implementations, tagging and data layer design.
• Technical coding skills in JavaScript, HTML, CSS.
• Exposure to React and/or React Native environments.
• Experience integrating data from multiple sources in modern analytics ecosystems.
• Ability to translate business requirements into technical specifications for non-technical stakeholders.
• Strong attention to detail with focus on scalable, reliable solutions.

Responsibilities

• Own the implementation and optimisation of Tag Management solutions across web and app platforms.
• Develop and govern data layer specifications, SDRs and tracking documentation.
• Integrate and model data from multiple sources to create robust analytics datasets.
• Support customer journey analysis, experimentation and conversion optimisation initiatives.
• Ensure analytics data quality through testing, validation and monitoring.
• Leverage AI-enabled tools to improve analytics engineering processes.
• Partner with stakeholders, translating requirements into effective data solutions.

Skills

Tealium IQ

Google Tag Manager (GTM)

Adobe Launch

JavaScript

HTML

CSS

React / React Native

Job description

Royal Mail is seeking an Analytics Engineer - Tag Manager to build and maintain analytics data foundations for digital products, customer journeys, experimentation and AI-enabled insights. This highly technical, hands-on role works with Product, Analytics and Engineering teams to ensure high-quality data for analysis, optimisation and decision-making.

The role focuses on implementing tag management across web and app, governing data layers, integrating data from diverse sources and driving