Demand & Integrated Marketing Specialist

JR United Kingdom; Birmingham; Remote; GBP 40,000 - 70,000; Full time

Job summary

A leading global manufacturing business is seeking a Demand & Integrated Marketing Specialist based in Birmingham. The role involves co-creating marketing programs and managing campaign strategies, requiring 7+ years of experience in a similar role. It's an opportunity to work with innovative teams and drive significant marketing impact.

Qualifications

• 7+ years of experience in demand marketing.
• Proven skills in project and stakeholder management.
• Experience with analytics tools like Salesforce and Adobe.

Responsibilities

• Develop integrated marketing programs for end-users and sales teams.
• Deliver targeted email campaign strategies.
• Collaborate with global teams to drive project success.

Skills

Creative brief writing

Project management

Stakeholder management

Analytical skills

Lead nurturing

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Birmingham

Client: ECS Resource Group

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organisation, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist, this is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to optimize customer journeys and reach KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal and external creative teams.
• Drive project success through planning, timeline management, and stakeholder engagement, including global and regional leaders.
• Lead global reporting for top prioritized countries, ensuring timely updates with key metrics.
• Support integrated campaign performance reviews and share learnings broadly.
• Work closely with area teams to align activation plans with global KPIs.

Qualifications:

• 7+ years of experience
• Experience in creative brief writing, project, and stakeholder management
• Proven analytical skills with tools like Salesforce, Adobe/Google Analytics; Eloqua experience is a plus.