Demand & Integrated Marketing Specialist

JR United Kingdom; Nottingham; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading global industrial manufacturing business is seeking a Demand & Integrated Marketing Specialist for a 12-month contract. This role involves developing marketing strategies, managing campaigns, and collaborating internationally to drive demand generation and optimize customer journeys, offering a dynamic work environment.

Qualifications

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing and stakeholder management.
• Proven analytical skills with relevant tools.

Responsibilities

• Develop integrated marketing programs for various stakeholders.
• Manage end-user email campaigns and lead nurturing.
• Collaborate with global teams for campaign strategies.

Skills

Analytical skills

Project management

Stakeholder management

Tools

Salesforce

Adobe/Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Nottingham

Client: ECS Resource Group

Location: Nottingham, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to optimize customer journey and reach KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams. This includes developing key messaging and value propositions for end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement, including alignment with global and regional leaders.
• Lead the global reporting process for the top 12 prioritized countries, ensuring timely updates on key metrics such as marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring timely reporting and sharing learnings.
• Collaborate with regional teams to establish activation plans aligned with global KPIs.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project, and stakeholder management.
• Proven analytical skills with experience using Salesforce, Adobe/Google Analytics, and similar tools. Eloqua experience is a plus.