Demand & Integrated Marketing Specialist

JR United Kingdom; Leicester; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading company is seeking a Global Demand & Integrated Marketing Specialist to deliver marketing programs and strategies. The role involves collaboration with global teams, managing campaigns, and leveraging analytical skills to drive performance in a dynamic environment. Ideal candidates will have 7+ years of experience and a strong background in project management and stakeholder engagement.

Qualifications

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing and project management.
• Proven analytical skills and experience using various marketing tools.

Responsibilities

• Develop integrated marketing programs for end-users and partners.
• Deliver targeted email campaign strategies and lead nurturing.
• Collaborate on paid media strategies and ensure ideal customer journeys.

Skills

Analytical Skills

Project Management

Stakeholder Management

Email Campaign Strategies

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Client:

ECS Resource Group

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flex to work US time zones

I am recruiting for my organisation's global, industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity where you will collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to ensure an ideal customer journey and reach KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal and external creative teams. This includes developing key messaging and value propositions that resonate with end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and stakeholder engagement, including global and regional leaders and teams.
• Lead global reporting for the top 12 countries, ensuring timely updates on key metrics like marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring timely reporting and sharing of learnings.
• Collaborate with area teams to align activation plans with global KPIs.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project and stakeholder management.
• Proven analytical skills (KPI setting, performance tracking) with experience using Salesforce, Adobe/Google Analytics, and similar tools. Eloqua experience is a plus.