Demand Generation Manager

Ravio Technologies Ltd.; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A dynamic startup in London is seeking a Demand Generation Specialist to drive pipeline growth and market presence. This role involves developing comprehensive marketing strategies, managing campaigns, and building relationships with industry experts. Join a fast-growing team and help shape the future of compensation data.

Benefits

Company ownership

37 days paid time off

Up to 6% pension matching scheme

£60 a month wellness allowance

Private healthcare cover with AXA

Income protection insurance

16 weeks fully paid birthing parent leave

Qualifications

• Proven track record in B2B demand generation with demonstrable pipeline contribution.
• Strong understanding of lead qualification processes and sales pipeline development.

Responsibilities

• Develop and execute multi-channel marketing campaigns that convert prospects into qualified leads.
• Track performance metrics and manage campaign budgets to maximise ROI.

Skills

B2B demand generation

lead qualification processes

project management

data-driven approach

Tools

marketing automation platforms

CRM systems

Job description

We help companies get compensation right.

What we get paid at work has a massive impact on our lives, and it’s one of the biggest factors in hiring and retaining talent - and yet so many companies struggle to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions. That’s why we created Ravio.

We help many of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our real-time data platform brings compensation into the modern age with clarity and transparency. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.

Ravio is growing fast, which means you can too. We’ve established ourselves as the European leader in our space serving more than 1,200 clients, and now have our sights set on becoming the global go to place for compensation data and tools for managing compensation.

Joining a startup and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.

Role Overview

Drive Ravio's pipeline growth and market presence through strategic demand generation initiatives across European markets. Develop and execute multi-channel marketing campaigns that convert prospects into qualified leads. Build relationships with industry experts, optimise content distribution for lead generation, and deliver measurable ROI on demand generation activities.

Key Responsibilities

Demand Generation Strategy & Execution

• Build relationships with HR influencers and industry experts to amplify lead acquisition efforts through trusted voices

• Develop and implement comprehensive demand generation strategies across multiple channels in core European markets

• Generate qualified leads through strategic content distribution, digital marketing, and targeted campaigns

• Secure high-visibility sponsorships, podcast features, and conference opportunities to capture leads

• Track performance metrics (MQLs, SQLs, conversion rates) and manage campaign budgets to maximise ROI

Revenue-Driving Campaign Ownership

• Execute integrated demand generation campaigns across European markets to drive pipeline growth

• Develop campaign plans with specific lead generation objectives, conversion tactics, timelines, and revenue metrics

• Coordinate cross-functional collaboration with sales, product marketing and external partners to align on lead qualification criteria

• Monitor pipeline impact and conduct post-campaign analysis to optimise future demand generation activities

Localised Lead Generation

• Lead market-specific demand generation strategy across core European markets

• Adapt existing content and campaigns to maximise conversion in specific markets

• Manage network of local HR experts to develop market-specific lead magnets and conversion content

• Analyse lead quality metrics by market to continuously improve demand generation effectiveness

Required Skills & Experience

• Proven track record in B2B demand generation with demonstrable pipeline contribution

• Experience with marketing automation platforms and CRM systems for lead tracking

• Strong understanding of lead qualification processes and sales pipeline development

• Data-driven approach to optimising campaign performance and lead conversion rates

• Excellent project management skills with ability to execute multi-channel campaigns

Compensation & Benefits

• £45,000 - £65,000

• Company ownership (everyone gets a meaningful equity stake in Ravio)

• 37 days paid time off (25 days holiday + 4 wellness day + 8 public holidays)

• Up to 6% pension matching scheme

• £60 a month wellness allowance (Invest in your physical wellbeing, on us)

• Private healthcare cover with AXA

• Personal travel insurance - just in case

• Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)

• 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

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