Demand Generation Manager

ISMS.online; Brighton; On-site; GBP 45,000 - 60,000; Full time

Job summary

An innovative company is seeking a Demand Generation Manager to lead impactful marketing campaigns that drive growth. This role offers the chance to shape strategies that resonate with target audiences while working in a collaborative environment. You'll leverage your expertise in Account Based Marketing and multi-channel campaigns to generate quality leads and enhance conversion rates. If you thrive in a fast-paced setting and are passionate about making a difference, this opportunity is perfect for you. Join a team that values creativity and results, and help us set the standard in information security management.

Qualifications

• 4+ years in demand generation or GTM roles, ideally in B2B SaaS.
• Experience leading multi-channel campaigns that deliver measurable pipeline growth.

Responsibilities

• Own and deliver demand generation activity across paid and owned channels.
• Plan and launch nurture journeys that move prospects from awareness to action.

Skills

Demand Generation

Account Based Marketing

SEO

Email Marketing

Campaign Management

Data Analysis

Education

Bachelor's Degree

Marketing Certification

Tools

Google Ads

LinkedIn Ads

Marketing Automation Tools

Job description

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Marketing & Business Leader | CMO | SaaS, Cybersecurity & Growth Expert

Help us scale smarter, faster, and with purpose

Since 2005, we’ve helped organisations achieve their goals through simple, sustainable, and scalable information security. What started as a solution to help organisations share sensitive data securely has grown into a global SaaS platform—ISMS.online—trusted by thousands of businesses worldwide.

We’re growing fast. Backed by private equity investment and with customers across the UK, Europe, the US, and APAC, we’re expanding our team and doubling down on our mission: to set the standard for information security management and deliver compliance confidence through our exceptional people, process, and platform.

That’s where you come in.

About the role

We’re looking for aDemand Generation Managerto help us reach and engage with more of our target market. This is a key role in our marketing team – and a brilliant opportunity to make a big impact, quickly.

You’ll lead the charge in getting the right message in front of the right people at the right time. You’ll turn our clear ICPs, compelling value proposition, and new brand messaging into high-performing campaigns that generate pipeline and fuel our continued success.

You’ll blend creative energy with sharp execution and a strong handle on data. And you’ll bring experience in Account Based Marketing, demand generation, email, SEO, and other performance channels – all with a mindset of learn and scale.

What you’ll be doing

• Own and deliver our demand generation activity across paid and owned channels.
• Turn our strong ICP knowledge into targeted, multi-channel campaigns that convert into pipeline.
• Lead Account Based Marketing campaigns that focus on our target accounts with precision and impact.
• Own website user journeys and work with the wider team to drive maximum website conversion.
• Oversee paid channels (LinkedIn Ads, Google Ads, etc.) for maximum impact and pipeline generation.
• Work closely with Sales, Marketing and Product to align messaging, qualify leads, and move opportunities through the funnel.

Campaign creation & execution

• Plan, launch, and optimise campaigns across email, paid media, SEO, content, events, and other channels.
• Partner with content, design, and product marketing to create assets that speak to our personas and move them to action.
• Create compelling, conversion-focused copy that resonates with our target audiences.

Nurturing and optimising the funnel

• Plan and launch nurture journeys that move prospects from awareness to action.
• Use segmentation and marketing automation to deliver relevant, timely communications.
• Constantly refine workflows to improve lead quality, velocity, and conversion rates.

Measuring what matters

• Track and report on performance across the funnel: MQLs, demos booked, pipeline created.
• Analyse campaign data to uncover insights and identify opportunities to improve.
• Own your numbers. Celebrate what works. Learn fast from what doesn’t.

What you bring

Must-haves

• 4+ years in demand generation or GTM roles – ideally in B2B SaaS.
• Experience leading multi-channel campaigns that deliver measurable pipeline growth.
• A proven track record in ABM, paid media, SEO, email, and multi-channel campaigns.
• A knack for copy that converts, not just impresses.
• The ability to work across teams and build great relationships with sales, content, and design.

Nice to haves

• Experience in AI, automation, or compliance-related markets.
• Experience working with external agencies or growth partners.

Why you’ll love it here

• A fast-paced, growing business where you can move quickly and make a real difference.
• A team that values collaboration and delivering results.
• A product that solves meaningful problems and provides real value for customers.
• A supportive environment where you’ll be trusted to lead and encouraged to grow.

How to apply

Interested? Apply with your CV to [e-mail]. No agencies please.

About Us

At ISMS.online, we're not just a compliance software platform; we're pioneers in safeguarding data for global brands like Panasonic, TUI, and Siemens. With over a decade of experience in one of the fastest growth sectors around, we're the trusted choice for businesses navigating the cybersecurity landscape.

Following recent major investment, we want to expand further, and to do this we want to attract and retain brilliant people and empower them so they can innovate and excel. Think this could be you? We welcome candidates who are excited to bring their ambition and energy to our company.

We are an ISO 27001 certified organisation, trusted by our customers, partners and others for what we do. All appointments are therefore subject to Baseline Personnel Security Standards checks and other popular employment checks, e.g. references that help demonstrate you are the right person for the role. By applying you give consent for us to process your information in line with GDPR and the Data Protection Act 2018.

Alliantist is committed to being an equal opportunities employer and in order to reflect the diversity of its population, positively encourages applications from all areas of the community. We aim to be a representative organisation with regards to age, disability, ethnicity, gender, beliefs, and sexual orientation and are fully committed to equality, diversity and human rights.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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