Global Head of Demand Generation and Growth

ApprovalMax Limited; London; Remote; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a Head of Digital Marketing and Growth to spearhead their digital initiatives. This pivotal role involves driving revenue through innovative marketing strategies, including paid advertising, SEO, and email campaigns. With a strong emphasis on performance and analytics, the successful candidate will lead a dynamic team while collaborating across functions to enhance the company's growth trajectory. This is an exciting opportunity to make a significant impact in a fast-paced B2B SaaS environment, where your expertise will help shape the future of digital marketing efforts.

Benefits

Regular performance-based compensation reviews

100% paid 20 business vacation days

100% paid 10 sick leave days

Flexible hours

Remote work

Health & Wellness program

Reimbursement of co-working space

Reimbursement of professional development courses

Service years recognition financial reward

Parental leave support

Qualifications

• Extensive experience in B2B digital marketing and leadership.
• Proven success in driving revenue through digital campaigns.

Responsibilities

• Lead digital marketing strategies focusing on customer acquisition.
• Manage a high-performing digital team and optimize campaigns.

Skills

Performance Marketing Leadership

Revenue Ownership

Marketing Operations & Attribution

SEO & Website Management

Email Marketing

Team Management

Cross-functional Collaboration

Education

6+ years in B2B digital marketing

3+ years in a leadership role

Tools

Google Ads

LinkedIn Ads

SEMrush

Ahrefs

Google Analytics

HubSpot

Job description

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Company Description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won' Xero App Partner of the Year' four times since 2020 in different countries.

Job Description

We're seeking an experienced Head of Digital Marketing and Growth to own and drive our digital growth engine. This role is pivotal in scaling our pipeline and revenue generation efforts, with a strong focus on paid advertising, SEO, email, and website performance. You'll bring deep expertise in B2B marketing and be both strategic and operational-ready to roll up your sleeves and execute while leading a growing team.

Qualifications

• Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI.
• Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels.
• Marketing Operations & Attribution: Ensure robust tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions.
• SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization.
• Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value.
• Team Management: Lead, mentor, and scale a high-performing digital team.
• Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion paths.

Requirements

• 6+ years in B2B digital marketing with at least 3 years in a leadership role, background in fintech not essential but nice to have
• Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment.
• Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms.
• Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting.
• Experience with SEO tools (e.g., SEMrush, Ahrefs), marketing automation platforms, and analytics tools (Google Analytics, HubSpot, etc.).
• Hands-on and performance-driven: you know what good looks like, and how to make it happen.
• Experience managing and growing a team.
• Excellent analytical, strategic, and communication skills

Additional Information

What we offer:

• Regular performance-based compensation reviews
• 100% paid 20 business vacation days
• 100% paid 10 sick leave days
• Flexible hours
• Remote work
• Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
• Reimbursement of co-working space
• Reimbursement of professional development courses
• Service years recognition financial reward
• Parental leave support.