Demand Generation Manager

Executive Integrity | B Corp™; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An exciting opportunity awaits with a forward-thinking technology company at the forefront of the maritime software industry. As a Demand Generation Manager, you will lead innovative campaigns that drive customer engagement and generate high-quality leads. Your creativity and data-driven mindset will be crucial in refining strategies and optimizing performance across various channels. With a supportive and dynamic company culture that values your ideas, this role offers the chance to work with a globally respected team and contribute to meaningful projects in a competitive market. If you are eager to make an impact and grow your career, this position is perfect for you.

Benefits

Competitive salary and benefits package

Centrally located office in London

Exceptional employee retention rates

Flexible working options

Opportunity to work with an award-winning team

Qualifications

• Proven experience in demand generation for B2B software companies.
• Expertise in managing marketing automation platforms and CRM systems.

Responsibilities

• Design and execute multi-channel campaigns to attract high-value leads.
• Collaborate with sales and product teams to align messaging and goals.

Skills

Demand Generation

B2B Marketing

Campaign Management

Data Analysis

Collaboration Skills

Creativity

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

HubSpot

Marketo

Salesforce

AI Tools

Job description

Head of BD - Recruitment in Maritime, Ports, Logistics & Supply Chain

Job Title: Demand Generation Manager

Location: London

Who are we recruiting for?

Our client is a successful, award-winning technology company at the forefront of the maritime software industry. With a strong track record of delivering innovative B2B SaaS solutions to some of the world’s leading maritime businesses, they have built a unique reputation for excellence. As part of their vibrant and motivated marketing team, they are now seeking a determined and creative Demand Generation Manager to spearhead their efforts in driving new business opportunities and enhancing customer engagement.

What will you be doing?

As a Demand Generation Manager, you will play a pivotal role in improving lead generation efforts, driving qualified leads, and increasing overall pipeline contribution. Your responsibilities will include:

• Designing and executing multi-channel campaigns across email, digital ads, social media, and events to attract high-value leads.
• Developing and refining lead nurturing strategies to enhance conversion rates and accelerate the sales cycle.
• Account-based marketing, specifically targeting customers.
• Utilising AI tools both for demand generation and in daily operations.
• Collaborating with sales and product teams to ensure alignment on messaging, audience targeting, and pipeline goals.
• Managing marketing automation tools and CRM systems to track performance and optimise campaigns based on data-driven insights.
• Creating innovative content strategies to engage potential customers throughout their buying journey.
• Monitoring key metrics such as cost per lead, MQLs, SQLs, and ROI, and presenting results to senior leadership.
• Staying ahead of industry trends and adopting brave new approaches to demand generation in a highly competitive market.

Are you the ideal candidate?

We are looking for someone super switched on with an eagerness to learn and self-develop, and the ability to run with tasks independently.

• Proven experience in demand generation for a B2B Software company, ideally with experience in Maritime or Logistics.
• Expertise in managing marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• A data-driven mindset with the ability to analyse performance metrics and implement improvements.
• Strong experience using AI tools for daily operations and demand generation.
• Strong collaboration skills to work effectively with cross-functional teams.
• A creative and determined approach to campaign management, always seeking ways to stand out in a competitive market.
• Bachelor’s degree in Marketing, Business, or a related field.

What’s in it for you?

Join a refreshed and dynamic company culture where your ideas matter and innovation is rewarded. Our client offers:

• A competitive salary and benefits package.
• A centrally located office in London with hybrid benefits.
• Exceptional employee retention rates, highlighting their track record in employee development.
• The chance to work with an award-winning, globally respected team.
• Flexible working options to support a healthy work-life balance.

Who are we?

Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing

Industries

Software Development and Maritime Transportation