Job Function: To support the Aftermarket team in developing strong, long-term customer relationships and increasing parts, service and sales. The role uses proactive customer contact, CRM data, connected support tools and targeted follow-up to identify customer needs, promote appropriate aftermarket solutions and deliver a consistent customer experience throughout the lifecycle of the equipment. The role is primarily office based and supports multiple teams through structured customer contact, data-led opportunity identification and coordinated follow-up. - Essential Duties:
- Make professional outbound calls to existing customers and prospects using a planned and disciplined approach to customer engagement and follow-up. Build and maintain trusted customer relationships, increasing loyalty to Ripon Group and generating enquiries, repeat business and new sales opportunities. Maintain accurate information within the dealer business system and CRM system. Utilise CRM data, dealer business systems and reports to identify parts, service and sales opportunities.
- Promote and sell relevant aftermarket solutions, including service agreements, maintenance packages, extended warranties, inspections, repairs, overhauls, parts promotions, attachments, accessories and upgrade kits. Understand customer requirements throughout the equipment lifecycle and recommend appropriate parts and service solutions, including original, remanufactured and alternative parts where appropriate. Utilise connected support information, including JDLink data, machine utilisation and maintenance alerts, to identify maintenance, optimisation and support opportunities. Deliver targeted post-sale and pre-warranty expiry customer contact to identify opportunities, introduce relevant aftermarket solutions and support customer retention. Work closely with Parts, Service, Sales, Marketing and Precision Technology teams to provide a coordinated and seamless customer experience. Support customer-focused campaigns through multiple communication channels and provide feedback on campaign effectiveness.
- Support customer events, demonstrations and promotional activities by presenting relevant products, services and aftermarket solutions. Contribute towards agreed sales, prospecting, customer acquisition and campaign targets. Contribute to improvements in customer satisfaction, customer loyalty and customer recommendation performance across the business. Promote and maintain a professional image of Ripon Group in all customer and business interactions. Ensure customer information is handled appropriately and maintained in accordance with Company policies, GDPR requirements and agreed business processes.
Strong selling ability, with the confidence to identify customer needs, explain value and convert opportunities into sales. Previous experience and agricultural knowledge are not required, as full product, industry and role-specific training will be provided. Minimum 2 years' experience in retail sales, telesales, customer service, or a service-related role, with evidence of delivering results. Proactive, self-motivated and customer-focused approach. Strong prospecting, relationship-building and account development skills. Excellent verbal and written communication skills, including active listening, effective questioning and the ability to handle challenging conversations professionally. Ability to build rapport, influence customers and communicate effectively through multiple channels. Competent in Microsoft Office, CRM systems, dealer business systems and other communication platforms. Ability to analyse customer and sales information to identify opportunities and prioritise activity.
Opportunity to work with industry-leading technology and brands. Company pension scheme. Company sick scheme. 24 days holiday plus bank holidays. Day off for your birthday. Vehicle change policy - if applicable. Life insurance x 3 salary. Tailored career path. Manufacturer training. Employee uniform. Staff discount on showroom items. Free on-site parking. Health and well-being support line. Employer funded Cash plan to support with covering employees' regular healthcare expenses.