Customer Relationship Manager

NHS; Bath; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care provider in Bath is recruiting a Customer Relationship Manager to drive sales and occupancy in their care home. The role involves managing enquiries, developing marketing strategies, and engaging with the community. Ideal candidates will have sales experience, data analysis skills, and a confident approach to Microsoft Office. Competitive commission structure and development opportunities offered.

Benefits

Competitive salary and commission structure

Access to retail and leisure discounts

Wellbeing support and Best Doctors Service

Development within a supportive team

Qualifications

• The successful candidate will have proven sales and marketing experience, preferably in the healthcare industry.
• Ability to analyze data on Salesforce or a similar CRM application.
• Be self-motivated and target driven.
• Confident user of Microsoft Office (Excel/PowerPoint).
• Full UK driving licence required.

Responsibilities

• Managing enquiries to improve conversion rates and achieve occupancy targets.
• Networking within the local community to raise the profile of the home.
• Supporting local and wider marketing activities to generate enquiries.
• Delivering a full range of sales and marketing approaches.
• Identifying opportunities to improve sales and marketing performance.

Skills

Proven sales and marketing experience

Data analysis on Salesforce or similar CRM

Self-motivated and target driven

Interpersonal and professional qualities

Confident user of Microsoft Office

Full UK driving licence

Job description

Overview

Barchester are recruiting a Customer Relationship Manager to join their prestigious care home team. The role involves supporting the home to increase occupancy through a range of sales and marketing approaches, including handling enquiries, developing the digital profile of the home, and networking with the local community.

Responsibilities

• Managing enquiries to improve conversion rates and achieve occupancy targets.
• Networking within the local community to raise the profile of the home and generate enquiries.
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy.
• Delivering a full range of sales and marketing approaches to drive sales, including handling enquiries, developing the digital profile of the home and networking with the local community.
• Identify opportunities to improve sales and marketing performance.
• Represent Barchester and our state‑of‑the‑art home in a friendly and professional manner.

About us

Barchester is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing exceptional quality care for its residents.

Rewards package

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Requirements

• Proven sales and marketing experience, preferably in healthcare but not essential
• Ability to analyse data on Salesforce or a similar CRM application
• Be self-motivated and target driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/PowerPoint)
• Full UK driving licence

Need to do

• Represent Barchester and the home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talk to potential new residents over the phone, and provide informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Person Specification

Qualifications

• The successful candidate will have proven sales and marketing experience, preferably in the healthcare industry, the ability to analyze data on Salesforce or a similar CRM application, and be self-motivated and target-driven. They will also need to be a confident user of Microsoft Office (Excel/PowerPoint) and have a full UK driving licence.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.