Customer Relations & Admissions Manager

Care Concern Group; Melton Mowbray; On-site; GBP 24,000 - 40,000; Full time

Job summary

The Amwell Care Home, part of Care Concern Group, seeks a Customer Relations Manager to lead warm, informative engagement with families in Melton Mowbray. You’ll guide families through care options, tours, and admissions while nurturing local partnerships to grow the home’s profile.

This role emphasizes high energy, relationship-building, and a results-driven approach to converting enquiries into admissions. Competitive salary plus performance bonus supports your success.

Qualifications

• Excellent communicator with warmth and professionalism.
• Strong local knowledge of Melton Mowbray and surrounding area.
• Experience in sales, customer service or family liaison roles; care sector helpful.
• Highly organised, proactive and comfortable managing schedules.
• IT literate with experience using CRM systems and reporting dashboards.

Responsibilities

• Be the first point of contact for families, providing expert guidance with warmth and professionalism.
• Build strong local knowledge and networks to connect families to the care they need.
• Conduct engaging, personalised tours of the home, showcasing services, facilities, and community.
• Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
• Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
• Support marketing initiatives, community engagement, and local partnerships to raise awareness of the home.
• Track and manage enquiries effectively, providing insights to improve conversion and service delivery.

Skills

Excellent communication

Local Melton Mowbray knowledge

Sales & customer service

Organised & proactive

IT literacy & CRM

Tools

CRM systems

Reporting dashboards

Job description

The Amwell Care Home, part of Care Concern Group, seeks a Customer Relations Manager to lead warm, informative engagement with families in Melton Mowbray. You’ll guide families through care options, tours, and admissions while nurturing local partnerships to grow the home’s profile.

This role emphasizes high energy, relationship-building, and a results-driven approach to converting enquiries into admissions. Competitive salary plus performance bonus supports your success.