Customer Relations Lead – Care Home Admissions

The Amwell Care Home; Melton; On-site; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Bonus potential

Job summary

The Amwell Care Home in Melton Mowbray is seeking a Customer Relations Manager to drive first-class engagement with families, coordinate admissions, and nurture relationships with referral sources. You will be the friendly first contact for enquiries, tours, and contracts, ensuring accurate information and smooth transitions across the home.

This full-time role offers 40 hours per week with a salary up to £40,000 plus bonus, and includes full training, DBS checks, and opportunities to build the

Qualifications

• Experience in sales, customer service, or family liaison roles; care sector experience advantageous.
• High-energy, target-driven and passionate about delivering exceptional customer service.
• Ability to convert enquiries into admissions and generate new business.

Responsibilities

• Be the first point of contact for families, providing expert guidance with warmth and professionalism.
• Build local knowledge and networks to connect families to the care they need.
• Conduct engaging, personalised tours of the home, showcasing services, facilities, and community.
• Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
• Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
• Support marketing initiatives, community engagement, and local partnerships to raise awareness of the home.
• Track and manage enquiries effectively, providing insights to improve conversion and service delivery.

Skills

Sales experience

Customer service

Networking

Tools

CRM software

Reporting dashboards

Job description

The Amwell Care Home in Melton Mowbray is seeking a Customer Relations Manager to drive first-class engagement with families, coordinate admissions, and nurture relationships with referral sources. You will be the friendly first contact for enquiries, tours, and contracts, ensuring accurate information and smooth transitions across the home.

This full-time role offers 40 hours per week with a salary up to £40,000 plus bonus, and includes full training, DBS checks, and opportunities to build the