CRO Strategist: Growth & Personalization Lead

Experimentation Jobs; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

Confirm is seeking a CRO Specialist to lead a data-driven, scalable CRO programme focused on Frontline and Scale-Up personas.

You will implement personalisation, manage tools like Hotjar and HubSpot, and continuously optimise the web journey to improve demo form conversions and overall engagement.

Collaborating with product, marketing and analytics, you will prioritise experiments, analyse outcomes and present clear KPI-driven recommendations to drive growth.

Qualifications

• Experience designing and running CRO programmes.
• Strong data-driven decision making.
• Ability to map customer journeys and turn insights into experiments.

Responsibilities

• Build and scale a structured CRO programme.
• Plan and execute A/B and multivariate tests.
• Map front-end and conversion journeys for key personas.
• Report on KPIs and optimise demo form conversion.

Skills

CRO

A/B testing

Multivariate testing

Web analytics

Personalisation

Behavioural targeting

Tools

Hotjar

HubSpot

Job description

Confirm is seeking a CRO Specialist to lead a data-driven, scalable CRO programme focused on Frontline and Scale-Up personas.

You will implement personalisation, manage tools like Hotjar and HubSpot, and continuously optimise the web journey to improve demo form conversions and overall engagement.

Collaborating with product, marketing and analytics, you will prioritise experiments, analyse outcomes and present clear KPI-driven recommendations to drive growth.