Senior CRO Strategist — Conversion & Growth Driver

Corpay One, Inc.

Greater London

Hybrid

GBP 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

25 days vacation

8 bank holidays

Buy/sell 5 days

Vitality health plan

Course access

Volunteer days

Job summary

Corpay is seeking a Senior CRO Manager in London to drive conversion optimization across digital journeys, campaigns and landing pages. You will design and run experimentation programs, align initiatives with business goals, and partner with Marketing, Product, UX/UI, and Agency teams to improve lead generation, customer acquisition and revenue.

You will leverage GA4, Hotjar, Clarity, Contentsquare and FullStory to uncover opportunities, develop dashboards for senior leadership, and ensure

Qualifications

4+ years of experience in Conversion Rate Optimization, either agency or client side.
Proven track record of delivering measurable improvements in conversion rates and business outcomes.
Strong analytical skills with experience interpreting complex datasets.
Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar.
Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity.
Strong understanding of UX principles, customer behaviour, and digital customer journeys.
Experience working with CMS platforms and collaborating with development teams.
Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results.
Excellent communication and stakeholder management skills.
Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand.
Commercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes.

Responsibilities

Developing and executing a comprehensive CRO roadmap aligned with business objectives.
Identifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns.
Prioritizing optimization initiatives based on business impact, effort, and strategic importance.
Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages.
Designing, implementing, and managing A/B tests, multivariate tests, and personalization initiatives.
Creating test hypotheses based on quantitative and qualitative data insights.
Ensuring statistical validity and rigorous testing methodologies.
Analyzing test results and communicating actionable recommendations to stakeholders.
Monitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact.
Utilizing tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunities.
Conducting funnel analysis, user behavior analysis, and customer journey mapping.
Developing dashboards and performance reporting for senior leadership.
Collaborating with UX/UI designers to improve user experience and reduce conversion barriers.
Leveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisions.
Ensuring digital experiences are aligned with customer needs and business objectives.
Managing and working with our strategic agency to shape the CRO strategy and coordinate delivery.
Partnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiatives.
Influencing stakeholders through data-backed recommendations and business cases.
Acting as the internal subject matter expert for experimentation and conversion optimization best practices.
Managing CRO and experimentation platforms.
Evaluating and recommending new technologies that support testing, personalization, and digital optimization.
Ensuring tracking, tagging, and measurement frameworks are accurately implemented.
Supporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement improvements.