Remote Senior CRO Strategist for Data-Driven Growth

CapsLock; Greater London; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Remote-first culture

Paid time off

Learning & development

Home office setup assistance

Health & wellness benefits

Unlimited sick days

Medical coverage

Co-working access

Team events & retreats

Job summary

CapsLock is seeking a Senior Marketing Strategist to drive growth by optimizing funnels, conducting market research, and leading CRO initiatives. You’ll design hypotheses, manage A/B testing roadmaps, and collaborate with Creative, IT, Analytics, and Media Buying to deliver measurable results.

You will translate data into actionable insights, scale successful strategies across clients, and continually improve our CRO knowledge base while staying ahead of marketing trends and technologies.

Qualifications

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsibilities

• Conduct market, audience, and competitor research for clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across clients and industries.
• Maintain and expand the CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Skills

Performance marketing

CRO

Digital marketing

Growth marketing

A/B testing

Data-driven decisions

Analytical thinking

Cross-functional collaboration

Project management

English proficiency

AI in marketing

Tools

Tableau

GA4

Microsoft Clarity

Hotjar

Job description

CapsLock is seeking a Senior Marketing Strategist to drive growth by optimizing funnels, conducting market research, and leading CRO initiatives. You’ll design hypotheses, manage A/B testing roadmaps, and collaborate with Creative, IT, Analytics, and Media Buying to deliver measurable results.

You will translate data into actionable insights, scale successful strategies across clients, and continually improve our CRO knowledge base while staying ahead of marketing trends and technologies.