CRO Specialist: Subscriptions Growth & Optimisation

Daily Mail; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension plan

Discounts on online shopping

Onsite gym

Employee Assistance Programme

Job summary

Daily Mail is seeking a CRO Executive to shape the performance of our website and apps, driving subscriptions via paywalls, landing pages, and checkout optimisations. You will work with the Senior CRO Manager to implement a robust test-and-learn framework across UK, US and AU markets.

You’ll develop data-driven insights, collaborate with product, analytics, CRM and editorial teams, and manage tests with tools like VWO, Optimizely, and Adobe Target.

Qualifications

• Advanced knowledge of Conversion Rate Optimisation and Analytics.
• Experience with A/B testing tools (Adobe, VWO, Optimizely or similar).
• Knowledge of HTML, CSS, and event tracking in testing tools.

Responsibilities

• Produce new data led hypotheses on how to improve our website and app to drive subscriptions in UK, US, and AU.
• Collaborate with product, brand, analytics, editorial, CRM, newsletter, QA teams to build and launch A/B tests as well as subscription campaigns.
• Help manage the CRO roadmap items: keep the roadmap up to date, set-up test JIRA tickets, monitor and record test results in JIRA, flag risks regarding test or campaign launches, and help keep the CRO pipeline moving.
• Analyse A/B testing results through VWO, Purchasely and Zephr (paywall configuration tool).
• Ability to analyse and break down data into easy‑to‑understand stories to convey to key stakeholders such as Product & Acquisitions teams.
• Ability to set up metrics we need in VWO or similar platforms to ensure we’re measuring everything we need to for each test.
• Setup and manage paywalls, landing pages using our CMS and paywall configuration tool for all markets.

Skills

CRO expertise

A/B testing

HTML/CSS tracking

Data analysis

Tools

VWO

Adobe Target

Optimizely

Job description

Daily Mail is seeking a CRO Executive to shape the performance of our website and apps, driving subscriptions via paywalls, landing pages, and checkout optimisations. You will work with the Senior CRO Manager to implement a robust test-and-learn framework across UK, US and AU markets.

You’ll develop data-driven insights, collaborate with product, analytics, CRM and editorial teams, and manage tests with tools like VWO, Optimizely, and Adobe Target.