Conversion Growth Lead: A/B Testing for Subscriptions

The Sun; England; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Private medical insurance

Discounted gym memberships

Bikes for Work

Up to 60% Harper Collins books

Job summary

The Sun is seeking a Conversion Manager to join the fast-paced Customer Marketing team within News UK’s Sun Publishing. You will drive digital growth and optimize the subscription journey, leading A/B and multivariate testing across onsite and in-app experiences to improve conversion rates.

Collaborating with Product, Marketing and Analytics, you will own the testing program, interpret results quickly, and provide actionable recommendations.

Qualifications

• Solid background in acquisition marketing with a focus on optimising eCommerce and digital customer journeys.
• Experience utilising platforms such as Zephyr, Purchasely, or similar digital tools.
• Proficiency in utilising data analytics to inform commercial decision-making and evaluate campaign performance.
• Strong alignment with The Sun brand and a proactive approach to learning and adapting to industry trends.

Responsibilities

• Develop and own the testing program to improve onsite and app subscription conversion.
• Run A/B and multivariate tests onsite and in-app to gather insights on how elements interact and impact conversions.
• Interpret results to draw insights and provide recommendations for future experiments.
• Partner with Product to lead development of enhanced onsite journeys based on experiments.
• Analyze subscription funnel to identify opportunities to improve engagement and conversion.
• Collaborate with marketing and Analytics teams to improve data reporting and ensure consistency across channels.
• Manage and activate onsite sales, providing insights to marketing teams and stakeholders.
• Oversee all landing pages to support subscription campaign activity.

Skills

Acquisition marketing

A/B testing

Digital analytics

Onsite user experience

Tools

Zephyr

Purchasely

Job description

The Sun is seeking a Conversion Manager to join the fast-paced Customer Marketing team within News UK’s Sun Publishing. You will drive digital growth and optimize the subscription journey, leading A/B and multivariate testing across onsite and in-app experiences to improve conversion rates.

Collaborating with Product, Marketing and Analytics, you will own the testing program, interpret results quickly, and provide actionable recommendations.