CRO-Focused E-commerce Optimisation Specialist

Hearst UK; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Specsavers eye care

Health Cash Plan

Mental health support

Discounted gym memberships

Cycle to Work scheme

Location Flex

Holiday Exchange

Charity Day

Wellbeing resources

Hearst ERG Groups

Job summary

Hearst UK is recruiting an E-commerce Optimisation Executive to accelerate subscription and membership growth by refining the end-to-end customer journey. You will define requirements, drive improvements on the checkout, and coordinate testing with the Acquisition team.

Based in London with a hybrid setup (four days in the office, one day WFH), you’ll work across brands to optimise pages, analyze performance, and deliver data-driven recommendations that improve conversion and retention.

Qualifications

• Proficiency in GA4 analytics is desirable.
• Ability to tell insights from data to drive decisions.
• Experience with e-commerce platforms and CRO practices.
• Familiarity with Magento/Adobe Commerce CMS.
• Solid understanding of digital marketing concepts.
• Experience in A/B testing and optimisation workflows.
• Basic HTML/CSS knowledge is a plus.

Responsibilities

• Maintain storefront updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks).
• Implement on-site campaign changes to support priorities and maintain a forward calendar.
• Turn business and UX requirements into detailed briefs for the new checkout provider.
• Coordinate UAT and regression testing, track progress and raise risks early.
• Draft and manage A/B test plans and QA experiments pre- and post-launch.
• Monitor GA4 funnel performance and provide actionable insights.

Skills

GA4 skills

Analytical storytelling

E-commerce experience

Magento/Adobe CMS

Digital marketing

CRO experience

HTML/CSS

Job description

Hearst UK is recruiting an E-commerce Optimisation Executive to accelerate subscription and membership growth by refining the end-to-end customer journey. You will define requirements, drive improvements on the checkout, and coordinate testing with the Acquisition team.

Based in London with a hybrid setup (four days in the office, one day WFH), you’ll work across brands to optimise pages, analyze performance, and deliver data-driven recommendations that improve conversion and retention.