Conversion & Growth Manager – Subscriptions

News Corporation; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Discounted gym memberships

Bikes for Work

60% HarperCollins discount

Pension up to 5%

LinkedIn Learning access

Job summary

News UK in London is seeking a Conversion Manager to join the Customer Marketing team. You will drive the on-site and in-app subscription experience to grow Sun Club sign-ups and revenue. The role sits within the Sun Business Unit and offers hybrid working with in-office days.

You will lead a testing program, run A/B and multivariate experiments, and translate results into actionable optimizations. Collaborate with Product, Marketing and Analytics to enhance journeys and reporting.

Qualifications

• Solid background in acquisition marketing with a specific focus on optimising eCommerce and digital customer journeys.
• Experience utilizing platforms such as Zephyr, Purchasely, or similar digital tools.
• Proficiency in utilizing data analytics to inform commercial decision-making and evaluate campaign performance.
• Strong alignment with The Sun brand, coupled with a proactive approach to continuous learning and adapting to new industry trends.

Responsibilities

• Develop and own the testing program to improve onsite and app subscription conversion.
• Run A/B and multivariate tests onsite and in-app to gather insights and assess how multiple elements interact and impact conversions.
• Interpret results quickly to draw unique insights and provide clear recommendations for future conversion rate optimisation experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments.
• Analyse continuously the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion.
• Collaborate with the wider marketing and Analytics teams to improve data reporting and ensure consistency across all channels.
• Manage and activate onsite sales, providing insights and recommendations to the wider marketing team and stakeholders.
• Oversee all landing pages to support subscription campaign activity across the team.

Skills

Acquisition marketing

Data analytics

Tools

Zephyr

Purchasely

Job description

News UK in London is seeking a Conversion Manager to join the Customer Marketing team. You will drive the on-site and in-app subscription experience to grow Sun Club sign-ups and revenue. The role sits within the Sun Business Unit and offers hybrid working with in-office days.

You will lead a testing program, run A/B and multivariate experiments, and translate results into actionable optimizations. Collaborate with Product, Marketing and Analytics to enhance journeys and reporting.