CRO & Growth Optimization Specialist

Dmgmedia; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension plan

Onsite gym

Job summary

DMG Media is seeking a CRO Executive to shape performance across our website, apps, and subscription journeys. You’ll work with the Senior CRO Manager to convert customers on web and app, optimise paywalls, landing pages, and checkouts, and drive seamless conversion paths for DailyMail+ in the UK, US, and AU.

You’ll help develop a robust test-and-learn framework, identify personalisation opportunities, and analyse data to build a best-in-class CRO approach across multiple markets.

Qualifications

• Advanced knowledge of conversion rate optimization and associated analytics.
• Proficient (or 1+ year) with A/B testing tools to analyze tests and draw insights.
• Good working knowledge of HTML/CSS and event tracking in testing tools.

Responsibilities

• Produce data-led hypotheses to improve DailyMail+ subscriptions in the UK, US, and AU.
• Collaborate with product, analytics, and marketing to build and launch tests and subscription campaigns.
• Manage CRO roadmap items, tickets, test results, and pipeline.
• Analyze A/B test results using VWO, Purchasely, and Zephr for paywall configurations.
• Set up metrics in testing tools to ensure comprehensive measurement.
• Set up paywalls and landing pages using CMS and paywall tools for all markets.

Skills

CRO Analytics

A/B testing tools

HTML/CSS basics

Data storytelling

Tools

Adobe Target

VWO

A/B Tasty

Optimizely

Job description

DMG Media is seeking a CRO Executive to shape performance across our website, apps, and subscription journeys. You’ll work with the Senior CRO Manager to convert customers on web and app, optimise paywalls, landing pages, and checkouts, and drive seamless conversion paths for DailyMail+ in the UK, US, and AU.

You’ll help develop a robust test-and-learn framework, identify personalisation opportunities, and analyse data to build a best-in-class CRO approach across multiple markets.