CRO Manager

Harnham; Macclesfield; On-site; GBP 45,000 - 60,000; Full time

Job summary

Harnham in the United Kingdom is seeking a CRO Manager to own conversion rate optimisation and experimentation across multiple digital brands and customer journeys. You will design and run A/B and multivariate tests, develop hypotheses from data, and partner with Product, Marketing and Development to drive measurable commercial impact.

This is a pivotal role as the business builds an in-house CRO function, establishing best practices and frameworks to scale testing, analytics, and growth.

Qualifications

• Proven success in CRO and experimentation programmes.
• Experience with A/B and multivariate testing.
• Strong data-driven decision making and interpretation of user behavior.

Responsibilities

• Own the CRO and experimentation roadmap across multiple digital products.
• Design, execute, and analyse A/B and multivariate tests.
• Develop hypotheses based on user behavior, analytics and business objectives.
• Identify opportunities to improve conversion rates and customer experience.
• Partner with Product, Marketing and Development to implement test plans.
• Measure, report and communicate the commercial impact of experimentation.
• Establish CRO frameworks, processes and best practices.
• Support the growth and development of the internal CRO capability.

Skills

CRO expertise

A/B testing

Hypothesis development

Analytics

Stakeholder communication

Lead generation / ecommerce experience

Tools

Optimizely

VWO

Convert.com

Job description

This is an exciting opportunity for a CRO Manager to take ownership of conversion rate optimisation and experimentation within a growing digital business. Joining at a pivotal stage, you will have the chance to shape the CRO function, influence strategy, and deliver measurable commercial impact across multiple customer journeys and digital products.

THE COMPANY

They are a fast-growing digital organisation with an international presence and a diverse portfolio of online brands and products. Their business is focused on delivering high-quality customer acquisition through digital channels, supported by strong investment in marketing, technology, and data-driven decision-making.

As they continue to expand, they are bringing conversion rate optimisation in-house, creating a unique opportunity for someone to establish best practices, drive experimentation, and help build a high-performing optimisation function.

THE ROLE

As a CRO Manager, you will lead CRO strategy across multiple digital brands, products, and acquisition funnels, working closely with cross-functional teams to improve customer journeys and conversion performance.

Specifically, you can expect to be involved in the following:

• Owning the CRO and experimentation roadmap across multiple digital products
• Designing, executing, and analysing A/B and multivariate testing programmes
• Developing hypotheses based on user behaviour, analytics, and business objectives
• Identifying opportunities to improve conversion rates and customer experience
• Partnering with Product, Marketing, and Development teams to implement test plans
• Measuring, reporting, and communicating the commercial impact of experimentation
• Establishing CRO frameworks, processes, and best practices
• Supporting the future growth and development of the internal CRO capability

SKILLS AND EXPERIENCE

The successful CRO Manager will have the following skills and experience:

• Strong commercial experience in conversion rate optimisation and experimentation
• Proven success running A/B testing programmes and delivering measurable results
• Expertise in hypothesis development, test design, and optimisation methodologies
• Experience using experimentation platforms such as Optimizely, VWO, Convert.com, or similar
• Strong analytical skills with the ability to interpret user behaviour and performance data
• Confident communicating insights and influencing stakeholders across the business
• Experience within lead generation, ecommerce, digital marketing, or performance-driven environments is advantageous

BENEFITS

The successful CRO Manager will receive the following benefits:

• Salary between £45,000 - £60,000 - depending on experience