CRO Manager: Growth & Experimentation Lead

Harnham; Macclesfield; On-site; GBP 45,000 - 60,000; Full time

Job summary

Harnham in the United Kingdom is seeking a CRO Manager to own conversion rate optimisation and experimentation across multiple digital brands and customer journeys. You will design and run A/B and multivariate tests, develop hypotheses from data, and partner with Product, Marketing and Development to drive measurable commercial impact.

This is a pivotal role as the business builds an in-house CRO function, establishing best practices and frameworks to scale testing, analytics, and growth.

Qualifications

• Proven success in CRO and experimentation programmes.
• Experience with A/B and multivariate testing.
• Strong data-driven decision making and interpretation of user behavior.

Responsibilities

• Own the CRO and experimentation roadmap across multiple digital products.
• Design, execute, and analyse A/B and multivariate tests.
• Develop hypotheses based on user behavior, analytics and business objectives.
• Identify opportunities to improve conversion rates and customer experience.
• Partner with Product, Marketing and Development to implement test plans.
• Measure, report and communicate the commercial impact of experimentation.
• Establish CRO frameworks, processes and best practices.
• Support the growth and development of the internal CRO capability.

Skills

CRO expertise

A/B testing

Hypothesis development

Analytics

Stakeholder communication

Lead generation / ecommerce experience

Tools

Optimizely

VWO

Convert.com

Job description

Harnham in the United Kingdom is seeking a CRO Manager to own conversion rate optimisation and experimentation across multiple digital brands and customer journeys. You will design and run A/B and multivariate tests, develop hypotheses from data, and partner with Product, Marketing and Development to drive measurable commercial impact.

This is a pivotal role as the business builds an in-house CRO function, establishing best practices and frameworks to scale testing, analytics, and growth.