CRO Executive (5784)

Irwin Mitchell LLP; Sheffield, Birmingham, Leeds, Manchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A national law firm is seeking a Conversion Rate Optimisation Executive to enhance its digital marketing strategy by driving improvements in conversion rates. The role involves analysing website performance, conducting A/B testing, and collaborating with marketing colleagues. The ideal candidate will have hands-on experience in CRO, strong analytical skills, and excellent communication abilities. This position includes attractive benefits like flexible holidays and wellness initiatives.

Benefits

25 days holidays plus bank holidays

Generous pension schemes

Volunteering days

Health membership benefits

Qualifications

• Hands on experience in CRO with proven track record.
• Familiarity with leading CRO tools is a must.
• Proactive mindset and adaptability is essential.

Responsibilities

• Analyse website performance to find improvement opportunities.
• Design and run A/B tests to improve conversion rates.
• Monitor initiatives and share insights with team.
• Collaborate to reduce customer acquisition costs.

Skills

CRO or similar experience

Strong analytical skills

Excellent communication skills

Creative approach to testing

Education

Degree in Marketing, Business, Data Analytics or related field

Tools

Google Analytics

Hotjar

Sitecore or similar platforms

Job description

We’re a national law firm with a local reach. Our legal experts are here for you. Whether it’s personal or business, we understand that everyone’s situation is different. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs. Working here you’ll feel a part of our friendly and inclusive environment.

We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.

We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.

Our Role and What You'll Be Doing

We’re looking for a Conversion Rate Optimisation (CRO) Executive to help us make every click count. In this role, you’ll be at the heart of our digital marketing strategy, driving improvements that boost conversion rates and reduce customer acquisition costs. Working closely with our Paid Media Manager and wider marketing team, you’ll use data-driven insights to shape campaigns that deliver real impact.

What you’ll be doing:

• Analysing website and landing page performance to uncover opportunities for improvement.
• Designing and running A/B tests to enhance user experience and increase conversions.
• Monitoring CRO initiatives and sharing actionable insights with the team.
• Collaborating on strategies to reduce CAC and optimise budget allocation.
• Using tools like Google Analytics and Hotjar to interpret data and report on performance.
• Staying ahead of industry trends to keep our approach fresh and effective.
• Working with designers, developers, and content creators to implement optimisation changes.

About You

• Hands on experience in CRO or a similar role, with a proven track record of improving conversion rates
• Strong analytical skills and familiarity with leading CRO tools
• A proactive, results-focused mindset and the ability to adapt quickly
• Excellent communication skills to present data clearly to technical and non-technical audiences
• A creative approach to testing and optimisation.
• Experience with Sitecore or similar platforms
• A degree in Marketing, Business, Data Analytics, or a related field would be desirable

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported.This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.

We're proud of our values, and we're looking for people who share them

Birmingham, Flexible, Leeds, Manchester, Sheffield

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