CRO Account Director

Visualsoft Ltd; Manchester; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading digital optimization firm in the UK seeks a Conversion Rate Optimisation (CRO) Specialist. This role involves managing client portfolios, executing CRO strategies, and driving measurable website performance improvements. The ideal candidate has extensive experience in CRO, strong analytical skills, and a client-first mindset. The position offers great benefits like unlimited paid holidays and hybrid working options, making it an attractive opportunity for professionals in the field.

Benefits

Unlimited paid holidays

Medicash Cash Plan

Employee Assistance Programme

High-performance MacBook

Regular team social events

Training & development

Qualifications

• Extensive proven experience on either agency or client-side specialising in CRO.
• Proven expertise in external CRO platforms and tools.
• Experience in building and executing CRO strategies.
• Client meeting experience and proven strategy presentation skills.

Responsibilities

• Own the relationship of your portfolio of clients.
• Ensure client retention is at an all-time high.
• Produce the highest results for clients via CRO.
• Devise and own best-in-class CRO strategies.

Skills

Client-facing experience

Analytical skills

Data-driven mindset

Strategic presentation skills

Tools

Google Data Studio

Google Tag Manager

CRO analytics platforms

Job description

We're on the lookout for an experienced Conversion Rate Optimisation (CRO) Specialist to become a key part of our talented and growing team. This role can be based from any of our offices in Stockton-on-Tees, Newcastle Upon Tyne, or Manchester City Centre . We’re also open to UK‑based remote working options for the right candidate, as long as you have the full right to work in the UK.

The CRO Account Director will be responsible for owning their client portfolio, leading and overseeing the implementation of their CRO strategies to support the growth and profitability of their client’s business. They will drive excellence while maintaining a client‑first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently drive improvements in website performance. Adaptability is key, as they will proactively respond to evolving client needs with a strategic mindset. Additionally, they will collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success.

Strategy and impeccable execution is key to the role, ensuring that clients benefit from the CRO service and have a clear and transparent view of the work carried out.

Key Duties & Responsibilities

Client Portfolio Relationship

• Nurture and own the relationship of your portfolio of clients.

Client Portfolio Retention

• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class.

Promote High Standards

• The execution of CRO services must be of a high quality, this ensures all clients are serviced fully and efficiently and to the best of Visualsoft’s ability at all times.

Client Happiness

• Measured by NPS and client retention levels.
• When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.

Client Results

• Continuously strive to produce the highest results for Visualsoft clients via CRO.
• Take full ownership and accountability for all results, implementing change where required to improve.

CRO Strategy Ownership

• Devise and own best in class CRO strategies of your portfolio of clients.
• Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios.
• Implement industry leading strategies, even first to market where beneficial.

Requirements

• Extensive proven experience on either agency or client-side specialising in CRO
• Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing CRO strategies, whether in‑house or for clients
• Working to tight deadlines as a team and as an individual
• Client‑facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Analytical and data‑driven

Desirable

• Experience in eCommerce
• Experience in other digital media channels
• Google Data Studio
• Attribution
• Google Tag Manager

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays – yes that’s not a typo!
• Hybrid working
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there’s something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development