CRM Specialist

Handle Recruitment; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global entertainment provider in London is seeking a CRM Specialist to join their EMEA Marketing Operations team. This role focuses on executing lifecycle marketing campaigns, optimising user messaging, and collaborating with global teams. The ideal candidate has 2+ years of CRM experience, strong skills in email and messaging platforms, and a data-driven mindset. This is a hybrid role, requiring 4 days in the London office, with an initial 12-month contract.

Qualifications

• 2+ years of hands-on CRM/lifecycle marketing experience.
• Proven ability to code and edit HTML emails and adjust templates.
• Strong understanding of various messaging platforms (email, push, SMS, in-app).

Responsibilities

• Building, testing, and deploying lifecycle campaigns across key messaging channels.
• Performing quality assurance on campaigns prior to their launch.
• Collaborating with marketing strategists to execute campaigns.
• Monitoring and optimising campaign performance.

Skills

CRM/lifecycle marketing experience

Strong understanding of email, push, SMS, and in-app messaging

Coding and editing HTML emails

Data-driven mindset

Excellent communication & stakeholder management

Familiarity with agile workflows and tools like Jira/Confluence

Job description

We're working with a global entertainment provider, seeking a CRM Specialist to join their EMEA Marketing Operations team in London.

This role sits at the heart of lifecycle marketing efforts, executing campaigns, running experiments, and optimising user messaging across a variety of channels. This is a unique opportunity to contribute to impactful, data-driven marketing at scale, supporting a global audience and collaborating with high-performing teams across the business.

Candidates will ideally have worked for a large global organisation and should ideally have used Braze or similar and should have previous experience or working in a similar role.

Please note this is not a strategic role and will predominantly focus on working with existing briefs.

This is a hybrid role with 4 days in the London office so we cannot consider remote applicants for this role. It will initially be a 12 month contract.

Key Responsibilities

• Building, testing, and deploying lifecycle campaigns across key messaging channels

• Performing quality assurance on campaigns prior to their launch

• Collaborating with marketing strategists to execute campaigns that drive video content engagement

• Monitoring and optimising campaign performance, addressing issues as they arise

• Implementing analytics tracking and encoding campaigns for reporting

• Ensuring aligns with GDPR and global compliance standards

• Providing ad-hoc reporting and insights to marketing partners

• Following best practices across CRM/lifecycle marketing

Key Requirements

• 2+ years of hands-on CRM / lifecycle marketing experience

• Strong understanding of email, push, SMS, and in-app messaging platforms

• Proven ability to code and edit HTML emails and adjust templates

• Data-driven mindset with a passion for testing and optimisation

• Prior experience supporting globally distributed teams, accompanied with excellent communication & stakeholder management

• Familiarity with agile workflows and tools like Jira/Confluence

Handle Recruitment is acting as an Employment Business in relation to this vacancy.