CRM Specialist

TN United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Specialist to join their London office. This exciting role involves supporting the CRM Manager in executing data-driven strategies to enhance customer retention and optimize customer journeys. The ideal candidate will thrive in a fast-paced environment, leveraging analytical skills and customer data to drive engagement and improve user experiences. With a focus on creativity and collaboration, this position offers a unique opportunity to make a significant impact within a globally recognized fashion brand. Join a team that values diversity and innovation, and embark on a rewarding career journey.

Benefits

Cross-brand discounts

Exclusive employee sales

Generous holidays and vacation days

Summer Fridays

Hybrid working (3 days in-office)

Wellness programs

Employee assistance programs

Pension contributions

Seasonal loan tickets

Enhanced maternity and paternity pay

Private health and dental insurance

Qualifications

• Experience in a similar CRM or data-driven role.
• Strong communication skills to explain technical issues.

Responsibilities

• Support CRM Manager in data capture initiatives for EMEA markets.
• Monitor and report on key KPIs to improve customer experience.

Skills

Analytical mindset

Customer segmentation

Strong communication skills

Proficiency in Excel

Proactive and strategic approach

Education

Experience in CRM or data-driven role

Tools

Customer Data Platforms (Amperity, ActionIQ)

Email and CRM platforms

Job description

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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

"I FEEL reallyLUCKYto be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED meACHIEVEmyGOALS, but also that I CAN GIVE them a PLACE WHERE THEY canACHIEVE theirs."

- MICHAEL KORS -

Michael Kors is always interested in hearing from talented, globally minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then #korscareers would love to hear from you!

We have an exciting opportunity for a CRM Specialist in our London office.

Who You Are:

You are reliable, self-motivated, and have strong analytical and strategic skills. You thrive in a rapidly changing environment, are fashion-curious, and capable of multi-tasking and prioritizing in a demanding environment. You have a passion for attracting and retaining customers through a combination of technology and content, enhancing the user experience.

What You’ll Do:

• Support the CRM Manager in planning and executing data capture initiatives (online and in-store) for EMEA markets across online and offline channels.
• Support the CRM Manager to improve customer retention by managing and optimising customer lifecycle programs across multiple markets and touchpoints.
• Support the CRM Manager to implement and optimize customer journey strategies, working with the Customer Analytics team and external agencies to leverage insights and behavioral data.
• Map, test, and monitor customer journeys, ensuring data accuracy and system uptime, and proactively addressing technical issues.
• Prepare customer data used in marketing campaigns (email, Facebook, Google, clientelling, etc.), ensuring accuracy and correct application of marketing preferences.
• Become a subject matter expert on leveraging customer data for activations, maintaining a strong understanding of data capabilities and infrastructure.
• Monitor and report on key KPIs weekly and monthly, sharing results and insights to improve customer experience and drive optimization.
• Communicate proactively with stakeholders to deliver projects efficiently, managing workloads and deadlines.
• Support stores in implementing clienteling strategies, tools, and processes, including CRM best practices and GDPR compliance.
• Diagnose issues from projects, working with UAT teams to triage and resolve tickets promptly.
• Build and maintain strong relationships across global teams and business units.

You'll need to have:

• Experience in a similar CRM or data-driven role.
• Analytical mindset with knowledge of customer segmentation and targeting for personalization.
• A proactive and strategic approach.
• Strong communication skills, able to explain technical issues clearly to stakeholders.
• Proficiency in Excel.
• Experience with Customer Data Platforms like Amperity, ActionIQ, or similar.
• Experience working with email and CRM platforms.

We'd love to see:

• Numerate and analytical skills.
• Project management and organizational abilities.
• Experience with customer journeys and marketing campaigns.
• Ability to work in a fast-paced, self-starting environment.
• Capacity to manage multiple projects simultaneously.
• Highly adaptable, with the ability to collaborate across different teams and time zones.

When you join us, we want you to feel valued from Day 1. To support your journey, we offer:

• Cross-brand discounts
• Exclusive employee sales
• Generous holidays and vacation days
• Summer Fridays
• Hybrid working (3 days in-office)
• Wellness programs
• Employee assistance programs
• Pension contributions
• Seasonal loan tickets
• Enhanced maternity and paternity pay
• Private health and dental insurance

At Capri, we are committed to creating a diverse and inclusive workplace. We believe success comes from our differences and strive to inspire growth and change within our team. Capri is proud to be an equal opportunity employer, welcoming applicants regardless of age, sex, sexual orientation, gender identity, race, religion, disability, or any other protected characteristic.