CRM Marketing Manager: Personalised Journeys & Growth

City IT; North East; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a CRM Manager passionate about customer connections. Your role will focus on designing customer journeys to drive engagement and loyalty across both B2B and B2C sectors. Key responsibilities include owning the CRM strategy, optimising customer journeys with Adobe Marketo Engage, and collaborating with various teams to implement impactful marketing campaigns. If you're experienced in CRM and lifecycle marketing, this is an exciting opportunity to shape customer interactions.

Qualifications

• Proven experience in CRM, lifecycle marketing or customer engagement roles.
• Hands-on experience with marketing automation platforms, especially Adobe Marketo Engage.
• Strong knowledge of segmentation, campaign management, and CRM data strategy.
• Ability to design roadmaps, improve workflows, and manage complex projects.

Responsibilities

• Own and deliver the CRM strategy focused on customer acquisition, onboarding, retention, and reactivation.
• Build and optimise customer journeys across various channels using Marketo automation.
• Lead the campaign roadmap and marketing operations processes.
• Collaborate with stakeholders to implement campaigns effectively.
• Utilise insights and performance reporting to evolve marketing strategies.

Skills

CRM

Lifecycle marketing

Customer engagement

Email marketing

Segue management

Tools

Adobe Marketo Engage

Salesforce

Microsoft Dynamics

Job description

A leading digital marketing firm in the UK is seeking a CRM Manager passionate about customer connections. Your role will focus on designing customer journeys to drive engagement and loyalty across both B2B and B2C sectors. Key responsibilities include owning the CRM strategy, optimising customer journeys with Adobe Marketo Engage, and collaborating with various teams to implement impactful marketing campaigns. If you're experienced in CRM and lifecycle marketing, this is an exciting opportunity to shape customer interactions.